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Track Social Media Using Google Analytics & WebmasterTools

2011-10-06T20:56:00.000-07:00

Google and its web analytics tool known as “Google Analytics” as well as Google Webmaster Tools are continously becoming more advanced by adding more and more features to provide better user experience.

Now again both are enriched with tools to track social media more effectively. Now you can utilize them to track the impact of tweets, facebook likes, +1s & a lot more.

If you logged in to your Google Webmaster Tools account you will see that there’s a “+1 Metrics” section.”+1 Matrics” provides reports on the impact of the +1 Button on search. The new analytics tracks the amount of +1s on a given page and show how +1s affect your website’s clickthrough rate (CTR).

The new Activity Report and an Audience Report also added to Google Webmaster Tools. The Activity Report shows the number of +1s your website or webpages have received as well as the Audience report shows the geographic and demographic data about website visitors who have clicked on Google’s +1 button for your website pages.

Google has also introduced a very useful new Social Plugin Tracking tool for Google Analytics. This new social plugin tool can be utilise to compare the impact of various types of social media activities on your website. Along with +1s, it also tracks Twitter tweets, Facebook Likes, Facebook shares etc.

The new Social Plugin Tracking Tool generates three types of reports:

1. Social Engagement- It tracks behavioral changes (time spent on website, pageviews,bounce-rate, etc.) for visits from social plugins.
2. Social Actions- It tracks the number of social media activities users take on your site.
3. Social Pages.- It is used to compare the number of social media activities received on your website.

Its worthful to track social media as social media sites drive a lot of the website traffic.

Social media tracking from Google, just came after launch of Google’s +1 so, we can also say its Google strategy to show the importance of its +1 along with other social media sites. However, these new features from Google provide a great deal of more details and the impact of social media activites to the website owners on their websites.

Source- Digital Web Trendz- Digital Marketing News & Updates

How To Optimize A Dynamic Website

2009-04-22T00:16:00.000-07:00

Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?

For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the latest SEO techniques used for ordinary, more conventional "static" web sites.

In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?

Introduction to Dynamic Websites:
Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code "pulls" the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

Now days often dynamic web pages are created "on the fly" with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as "spider traps." Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

As a direct consequence that most search crawlers have significant problems "reading" any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a Static Page that linked to an array of dynamic Pages becomes very effective especially in case you are the owner of a small online store. Initially just create a static page linking to all your dynamic pages. And optimize this static page for higher search engine rankings.

Make sure to include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business. Submit this static page to various major search engines including all the dynamic pages as per the guidelines for search engine submission.

In this way if you are going to optimize a dynamic website then all above SEO tips can help you to successfully optimize your dynamic website and your site will get indexed by major search engines without facing any problem and you have a great chance to take your site among top ranks on major search engines. For my more useful articles also visit Ezinearticles-Neeraj Srivastava

Useful Tips to Counter Web Spam-Matt Cutts

2008-05-05T03:21:00.000-07:00

It is not a secret for now that spammming pollutes Web sites as well as inboxes of email users. It is a hot topic in many SEO Forums among Web site owners and webmasters and they have taken many steps and actions to combat it that sometimes work an sometimes not.

According to post at news.com you can find Google's pointers on countering Web spam from Google's Matt Cutts head of Google's Webspam team and an engineer who's been working on the problem for eight years.

During a speech at the Web 2.0 Expo Matt Cutts expalained about countering Web spam as-
"Spammers are human," Cutts said. "You have the power to raise their blood pressure. Make them spend more time and effort...If spammer gets frustrated, he's more likely to look for someone easier."
How? Forthwith, some tips for those who manage their own or others' Web sites.

• Use captcha systems to make sure real people, not bots, are commenting on your site. He uses a simple math puzzle--what's 2 + 2?--but he also likes KittenAuth, which makes people identify kitten photos.

One blogger merely requires people to type the word "orange" into a field. "The vast majority of bots will never do that," Cutts said.

• Reconfigure software settings after you've installed it. A little modification of various settings will throw bots off the scent. "If you can off the beaten path, away from default software installations, you'll save yourself a ton of grief," he said.

• Employ systems that rank people by trust and reputation. For example, eBay shows how long a person has been a member and how satisfied others are with transactions with that person.

• Don't be afraid of legitimate purveyors of search-engine optimization services. "SEO is not spam. Google does not hate SEO," Cutts said. "There are plenty of white-hat SEO (companies) who can help you out."

Registering your Web site at Google's Webmaster Central site can help find bogus search-engine optimization tricks others may use on your site, such as keywords written in white text on white backgrounds, he added.

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Anatomy of Google’s search snippets

2007-11-30T22:07:00.000-08:00

Google Owns a Search Engine Optimisation Company

2007-11-17T00:26:00.000-08:00

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned.

What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick.

This fact is of course raising some eyebrows in the industry. Google has consistently maintained that there is no way that people can pay for better search engine placement in the organic index, a stance that the company still claims applies despite this recent purchase. In fact, a portion of Google's published guidelines about SEO says, "While Google doesn't have relationships with any SEOs and doesn't offer recommendations..." In another portion, Google says "While Google never sells better ranking in our search results..." However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement. It seems like a pretty black and white issue, but Google would obviously prefer that it was kept delightfully blurry.

Read more in detail at- Google Owns a Search Engine Optimization Company

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Matt Cutts Confirms Google PageRank Update

2007-11-06T05:19:00.000-08:00

Most of people were looking for page rank updation by Google since last week of July this year. This was obvious because generally Google PR updation takes place after every 3-4 months and the last PR update held in April of this month.

In the first week of August people have seen a little fluctuation in PR and number of backlinks of their sites in some places. But this fluctuation was just happened with fewer sites so people were confused about that PR updation has been completed or still have to complete.

Recently last week in October, people again have seen a great fluctuation in PR of their sites and also in their number of backlinks and hope that PR updation has been finished for this time now. and yes people were right as Matt Cutts confirmed Page Rank Update for this time in an email to Search Engine Journal on 29th October.

Matt Cutts emailed Search Engine Journal last night to let us know that in fact, the partial Google ‘Toolbar’ PageRank update which happened last week was a result of Google’s campaign against paid linking and advertisement links which influence PageRank.

Read here in detail at Matt Cutts Confirms Google PageRank Update

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TOP 10 COMMON SEO MISTAKES

2007-10-25T03:51:00.000-07:00

Webmasters spend a lot of time and efforts on optimizing a website. They try different strategies to get higher search engine rankings for their website, but some of them fail to get desired results just because of some mistakes. In this article I have listed some common mistakes which should be avoided while optimizing a website as they may have adverse effect on your Search engine rankings:

1. Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing and considered as spam by search engines. You must avoid it as it may harm your search engine rankings.

2. Duplicate Content: Make sure to have some unique and informative content for users on all web pages, it must be related to your business. Having the same content on your different pages of website must be avoided as it may have an adverse effect on your search engine rankings.

3. ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.

4. Framesets: Avoid using framesets as frames-based pages behave differently from standard Web pages, affecting essential Web functions like printing and navigation. search engines cannot index framesets.

5. Navigation and internal linking: Proper navigation and internal linking is also matters a lot. Navigation menu should be easily accessible by users. Make sure that the anchor text linking to pages within your own website is relevant to the target page.

6. Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords and the web page they point to should have those keywords.

7. Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.

8. Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.

9. Over Optimisation: Over optimization shows that your site has been designed for search engines and not for users. It may drop your search engine rankings as search engines are now able to detect over optimized sites so you must avoid over optimization.

10. Impatience: Search engine optimization requires a lot of patience. You must wait for few months for results after optimizing your website. Have a little patience and you will get your desired results if you properly optimized your website using ethical SEO techniques.

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SEO Basics: On-Page Optimisation

2007-08-31T23:22:00.000-07:00

Search Engine Optimization (SEO) is the art and science of managing web pages attractive to get high rankings on the search engines and to make easily accessible for its users. As better the page optimized is, the higher a ranking it will get in search engine results. The main part of SEO are ON-Page and Off-Page Optimisation The objective of both Optimization is to improve the ranking of the web sites in all major search engines through on page and off page factors like optimizing keywords and content, web design, accessibility, building link popularity, search engine submission, directory submission etc.

As a part of a successful SEO campaign On-page SEO plays a vital role in initial design and development of the site for the success of your website. SEO involves a wide range of on-page strategies and techniques to improve search engine rankings. Below are some ON-Page SEO techniques which are often widely used to utilize SEO:

Keyword Research:
The First and the most crucial step for optimizing a website is to research and define the best keywords. Right keywords selection can make you more visible and help you reach your target visitors and improves your search engine rankings too.You need some relevant or well known keywords which are usually used by people to get listed in search engines. In absense of right keywords search engines will not list your website.

Web Design:
Optimising Web design of a web site is one of the important steps in SEO . Your website must be well designed using required applets to be easily noticeable. Here are given some mistakes which people often do not care but you must avoid them otherwise it will be difficult to get better rankings in search engines. You should avoid frames and also if you use flashes in your content as search engine spiders would not able to read flash text. you must add a discription while using images.

Title Tag:
Title Tag plays an important role in SEO. Don't ignore them. Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.

Meta Tag:
Meta tags are devalued now and has not as much importance as earlier but still it is important for some other search engines other than google.META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.

Alt Tag:
ALT Tags are also so important for web pages, it plays important role in webpages from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed informations. It also enable and enhance access for people with various disabilities.

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How onpage optimization factor can boost your rankings?

2007-08-29T03:39:00.000-07:00

In previous article by Brad Callen First steps MUST be when creating any website you come to know about keword research and importance of keywords in success of a website. I think that you will easily understand all thing described in that article and now I would like to move you to the next step of creating a well structured and designed website with proper use of keywords.

In this article you will find and easily learn about how to use keywords in your website so that it will look pretty good and be useful and easily accessible to users. Basically after selecting keywords for your site here you will come to know how to use keywords title and other tags in your website content and How changing 1 onpage optimization factor can boost your rankings by over 350 positions.

Read In detail here...

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New Way To Find Supplemental Results

2007-08-23T06:43:00.000-07:00

Just few days or you can say weeks earlier supplemental results or google supplemental index was the topic of discussion among webmasters and people have a lot of confusion regarding to supplemental results but as I have experienced and come to know last week that supplemental results are no more existing. Same happen not only with my sites but also with all other sites and then like other webmasters I also assumed that Google has dropped the supplemental results and supplemental index will be no more exist.

But now the surprising matter is that Supplemental Results are still exists, just the Syntax has been changed. Now you can easily find pages which are not in main index but can be found in supplemental results.

Now here is a new way to find supplemental results like a search for site:http://www.webexcelsolutions/& returns supplemental results for http://www.webexcelsolutions.com/

Now you can use to type:
site:www.yourdomain.com/&
in google search box to get supplemental results for your site.

For further discussion and your views please refer to Webexcel forums

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First steps MUST be when creating any website

2007-08-19T22:57:00.000-07:00

Here I am going to start an step by step series that can help a lot to beginners and they will easily learn and understand most of all about Search Engine Optimisation.

This series include different lessons written by Brad Callen, in which you can find each and every topic in detail.

Now in this First SEO Learning Lesson you can find each and everything about Keyword research, importance of keywords and many more. Also where and how to use kywords in content. I you are going to create a website related to your business you must follow the tips given in this lesson accurately if you want online success of your business and want to see your website among top ranks on major search engines. Read in deatail here..

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Top SEO Tips To get higher Search engine Rankings

2007-08-17T02:57:00.000-07:00

Getting listed in search engines is not a difficult task but what matters how have your site been listed in a search engine. Your site can get higher ranking in all search engines if you follow ethical SEO strategies. In this article you can find some important SEO tips which can help you to get higher Search engine rankings:

1.Do Research on Keywords: Keyword being the weapon of your success in SEO as search engines work as per your keywords hence be careful while selecting right keywords. It is widely advisable to use Overture or Wordtracker tools to select right Keyword.

2.Work On Content: It is widely said that for websites ‘Content is King’. So concentrate on your web content and make sure that the content provides some unique information to your visitor and not duplicated from elsewhere. While writing content for your web pages, insert vital keywords which relate to the products and services that your company offers.

3.Proper Design: Design your site that clearly represent your business and make an easy navigation based on your keyword research. Your overall webdesign should be simple, nice and user friendly. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.

Be Search Engine Spider Friendly: Search Engines read the websites content through its spiders or crawler. These spiders go through the site and categorized them as per the need of searchers. Always make sure that you have HTML link in your main navigation on each page. Avoid javascript link and menus, flash, graphics as search engine spider’s can not read them.

5. Build incoming links to your site: Incoming links are very, very important for SEO and also possibly the hardest part of SEO to implement. One way Incoming Links always have more importance than reciprocal links. Avoid link farms and try to get links from authority websites, edu and gov sites as they have more weightage than others and also preferable by search engines. Writing articles and submitting them to various article directories is also a better way to get free one-way incoming links and it also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search Engine spiders are now more clever than you think and Search Engines update their algorithm time to time so don’t try to make them fool otherwise your site will be banned from search engines. So avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

Have a little patience and follow the Ethical methods of SEO. It will surely give you your desired results. For more articles please visit Google SEO tips

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About Google’s Supplemental Index :How to avoid it?

2007-08-05T23:40:00.000-07:00

After completing a website the next step is to submit it to major search engines like google to be indexed. If you have created a well designed website by using ethical SEO methods then after a little time most of your web pages are indexed by google but still sometimes in search results or while checking your indexed pages using:

site: www.mydomain.com

You see that some of your pages shown written supplemental results at right side of the URL of that particular page, means that pages are in supplemental index of google and has not been in Google’s main index.

Supplemental result pages usually show up in the search index after the normal search results.

It makes a lot of confusion among website owners and they think what’s wrong with their web pages and why these particular pages are not in google’s main index. Even few webmaster think that perhaps these pages are banned or penalized by google and they don’t know what to do to correct it?

Basically google have two types of index, one is main index and other is known as supplemental index. When you submit or add your website to google, it sends googlebot to index your web pages. Googlebot usually index all webpages of your website and arrange them into Main Index or Supplemental Index based on their importance. So do not think that your webpages are banned or penalized by google if they are showing in supplemental results.

Google’s Adam Lasnik has also stated that when your site has pages in a supplemental index, it does not indicate that your site has been penalized. Even though this is probably correct, the effects are the same as being penalized.

Below are some important tips to get it out of supplemental index:

1. Add Unique Content: Content is a key area of Search Engine Optimization. Keep in mind to add only unique content on each page. Eliminate the duplicate content from your webpages, if you have as pages with duplicate content are main cause to land in the supplemental index.

2. Add unique meta tags: Add unique meta data for each page on your website. Always make sure to have unique title tags, description tags, keyword tags, etc.

3. Improve website architecture and internal linking: If your pages have complex navigation than improve it by making it easier to understand to googlebot as well as user. Add a sitemap and link it to all of your webpages. Be sure to link to the sitemap from your homepage so that googlebot can find it all links easily.

4. Add some more quality links: Try to get some more quality links for your pages as link popularity is all about trust now days. Just a few quality links from higher Page rank, a little older and already ranked domains may help a lot in convincing google a newer website deserve to be trusted.

5. Have a little patience: If you have checked and solve the problem and everything is all right then still it may take a while for many of the supplemental to go away. Just have a little patience and most probably your all webpages will be no more in supplemental index.

I think above tips will be help you to understand about google’s supplemental indexing. If you have any comments or suggestions feel free to share with me….at Latest SEO Tips and Strategies

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Free Tips To Generate Traffic and Link Popularity

2007-07-17T05:06:00.000-07:00

The main objective of any Search Engine Optimization campaign is to generate traffic and attract more and more visitors by using different ethical strategies. Building link popularity is one of the most effective ways to make popular your website on the web and also getting traffic to your website. In this article you can find some important tips to generate traffic and obtain inbound links for your website:

1. Article Submission: Submitting article to various article submission directories is a better and effective way to obtain inbound link and generate traffic to your website. If you are an expert of your field and can write good content then write articles related to your business and submit them to article submission directories. Always remember to include a resource box having a link back to your website. If your article is impressive and informative to users then it will be published and increase your traffic as well as link popularity.

2. Directory Submission: Submitting your website to related web directories is an easy way to increase link popularity and generate traffic to your website.
By submitting your website to a directory you will get an inbound link that increases your link popularity. Often webmasters and many other people go to visit various web website directories for specific information so it also helps to generate traffic to your website.

3. Blogging: Business blogs are also an effective way to generate traffic as well as obtain inbound links to your website. Create a blog related to your business and make regular posts on that. Blogs are easily accessible and you can easily add or modify content in your blog. Always include a link back to your website in each and every post of your blog that will help to divert traffic to your website. If your blog posts are unique and informative then visitors may return back to your blog time to time for more information and it will increase traffic to your blog as well as your website and help to increase your link popularity.

4. Online discussion forums: Online discussion forums are also an excellent way to generate targeted traffic and building link popularity to your website.

There are three ways to participate in online forums. You can post any useful information related to general topic of that forum by starting a new thread, you can post your queries and also respond to requests for help. It is beneficial to take part in discussions in these forums, as they often provide you a signature box where you add a link to your website. These signatures appear in your each and every post. In this way it increase link popularity and targeted traffic to your website at no cost.

5. Press Releases: Press releases considered not only generating traffic and building link popularity to your site but also effective way to get noticed your business in media. You can write a well crafted content for press release or attempt to write something unique that will be useful to its users, write as shorter as feasible to maximize your efficiency and speed and submit it to popular press release sites to publish. Do not forget to include a link back to your website in press release.

6. Link Exchange request: Sending Link exchange request to other relevant websites is one of the most effective ways to generate traffic and building link popularity to your website. Only focus on sites relevant to your website but not the direct competitors and send them request to exchange links with your site. Make sure to have something unique to attract other webmaster to link to your site.

It results in long term so it requires a little patience. Avoid link farms and try to get links from authority websites, edu and gov sites and also focus on getting links from older websites.

Above tips will be useful to you, follow them and sure link popularity and traffic to your site will increase day by day. If you have any suggestions or comments feel free to share with me….

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Top 5 Tips to avoid Google Ban

2007-07-05T07:37:00.000-07:00

It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesn’t follow ethical SEO Tips for optimizing website for Google. It happened to one of my friend’s sites in past. Through that experience I learned a lot about Google’s algorithm of indexing or ranking a website and giving it higher priority for targeted keywords. Like all if you want to avoid google ban for your site than you must follow the tips given below:

1. Make your site Accessible. This means that your site must have very good uptime. Always use reliable hosting service with good uptime (no less than 99%) and fast response time. Also ad a Robots.txt file in your root url. Your website may be drod by google SERPs if Googlebot comes to your site and cannot access it.

Add only unique and relevant content to your website. Add only unique content to your website. It must be informative and interesting to your visitors and relevant to your website theme. Write content for real humans and not for search engines. If you add a duplicate content on your site, copied from somewhere else, there will be more chances to be excluded from Google’s index.
Avoid spam to promote your website. Avoid spam as this mistake may causes of ban your website from Google index. In this way never use doorways, hidden text, auto-generated page, keyword stuffing, cloaking or any other type of unethical techniques.
Building link popularity for your website. Quality matters a lot and not every inbound link is always good. Take care of websites linking to you. Avoid to participate in link farms or FFA pages. Try to get links from related theme websites only. Avoid spamming forums, guest books, blogs or comments. Outgoing links are also very important. Pay attention on what sites do you link from your website. Avoid link to sites that use spam techniques, because this may harm your site and your site may be banned from Google.
Add A Sitemap. Provide a way for Googlebot to index the whole pages of your website. Create sitemap and link it to all pages of your website as sitemap helps Googlebot to easily access your all web pages. If you are using JavaScript or Flash links - duplicate them with plain text.

I think above tips will be useful to you all and by using these tips your site will never be banned from google....if you have any suggestion or comment fell free to share with me.....

Google ranking tips from a Google’s Matt Cutts

2007-06-12T07:15:00.000-07:00

Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements:

Paid links:

Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.

Outbound links:

Matt Cutts said that links to other websites are good for users, and therefore good for search engines.

The impact of spammy domains that are owned by the same person:

Matt Cutts indicated that a webmaster who owns many spammy websites might get trouble with his other websites.

Google's supplemental index:

Pages in Google's supplemental results are parsed differently than pages in the regular index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit differently for supplemental pages. He didn't reveal details.

Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has hundreds of his own pages in the supplemental index.

Catalog pages and online store search result pages:

Google tries to avoid online store result pages in its own result pages. If an online store search result page looks like search results that are available anywhere else, then Google doesn't like the page. It's much better if it has unique content.
Category pages in online shops work better according to Matt Cutts. However, a product should only be listed in the best-applicable category instead of being listed in 30 different locations.

Matt Cutts recommended to analyze the web pages that currently have high rankings because webmasters can learn from them.

Effective Ways to Promote Your Website For Free Online

2007-06-06T03:38:00.000-07:00

After creating a website, promotion of the website is obviously the next step. Here I am going to
suggest some points by that you can effectively promote your website online free of cost totally free.

1. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

2. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

5. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

I think above points will be useful for you. Please feel free to share your comments....

WEB PAGE ELEMENTS : lead to high Google rankings?

2007-05-22T06:48:00.000-07:00

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Recently Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and Page Rank.

As per analysis following web page elements lead to high Google rankings?

Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.
Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.
Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Important Factors To Consider About Search Engine Spiders/ Robots

2007-05-16T03:57:00.000-07:00

What does Search Engines See on your website

Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques. Understanding the basic structure of how search engines index and retrieve documents is paramount to Search Engine Optimization success.

Important Factors To Consider About Search Engine Spiders/ Robots

'Spiders' are used by search engines to locate, index, rank, and list their findings. Here's a few things to keep in mind about them:

• Most indexing spiders can only read text

• Depending on the format, they have great difficulty with dynamic, asp, Cold Fusion, Flash, multiple redirects, tables and code such as Java Script. If it's not text based or they can't access the text, spiders won't see it

• They determine ranking based on where you place your prime "keyword phrases", i.e. the terms used to conduct a search

• They take into consideration criteria such as keyword frequency, prominence, weight and proximity, plus keyword placement within the HTML

• They like "content rich" or thematic text (sufficient enough to support the primary keyword phrase) about your products/ services and use this to determine how relevant the page is to a searcher's request

Search Engine Friendly Websites

Search Engine Optimization involves making websites friendly to 'what the spiders see.' There are many factors to consider when optimizing a website, some of which are:

• Head, title, and meta tags (include descriptions, keywords, and copyright info)

• Incorporating body text that supports targeted keywords

• Converting dynamic web pages (asp, jsp) to allow for reading by search engine robots/ spiders

• Reducing source code without compromising website functionality

• Improving/ fixing html code, and broken links and tags

• Ensuring sufficient keyword concentration and placement on a page

• Rewriting or copywriting to ensure the content supports the keyword phrases

Other variables include when and where customers/ visitors should enter your website and what is the best way to present them with the information they seek .

Search Engine Optimization is a very important component of Internet Marketing and is instrumental in the success of a website. Make sure that you find experienced Website Promotion/ Search Engine Optimization professionals to do the work for you. Their knowledge and understanding should be able to get into the top-20 rankings with the major search engines.

Pros and Cons of SEO & PPC

2007-05-07T06:35:00.000-07:00

Among a lot of people there's always different opinion to promote or markt their online business. Often people go for PPC because they want early results to get but some believe on SEO however it requires lot of patience and hard work.

SEO and PPC both have their own benefits.

Here we discuss about what are the similarities, advantages and drawbacks or you can say "PROS and CONS" of Search Engine Optimization(SEO) and Pay Per Click(PPC) advertising..

SIMILARITY: PPC and SEO

Both SEO and PPC provide targeted and motivated visitors… people who are actively searching for products or services you offer.
Both help to maximize a website’s exposure on the Internet. Also Enhance corporate sales and marketing efforts… leading to improved profits.

Both are good and effective for brand awareness, revenue generation and lead prospecting.

Both are capable enough to turn a website from being a business expense to a business asset.

In their simplest and purest forms; SEO is about optimizing and lucking into rankings… PPC is about controlling and paying for rankings

PROS & CONS: SEARCH ENGINE OPTIMIZATION(SEO)

SEO Pros:

Traffic through organic search engine results is almost free if the up-front work has been done.
Long-term costs can be lower than PPC.

After optimizing your website you can use your money for different things and the optimized site will still run.

Good ROI and is relatively inexpensive when compared to other forms of advertising… both online and offline.

A larger number of visitors and search result clickers is not a problem.

People trust SEO rankings more than PPC rankings… more than twice as many people will click on an organic listing than a PPC listing.

SEO Cons:

Not guaranteed results… be very wary of hardly any company that guarantees top rankings.

Time consuming, higher start-up costs and longer timeframe… approx. 3-6 months to start seeing results.

Rankings are not stable… top rankings can come and go based on various of factors that are beyond your control.

Requires on-going maintenance to ensure website remains relevant to search engine algorithm changes.

Many changes may have to be made to the site itself to make it search engine friendly.

Changes may have to be made to the Web Host server(s).

Good SEO costs money… you get what you pay for.

Geographic targeting is more difficult than with PPC.

To the search engines, ‘content is king’… websites need to have good, unique content.

Content written to target keywords isn’t usually the most compelling or the easiest to read from a human perspective.

You may not know whether your SEO company is using ethical or unethical techniques… unless they are certified.

Competition is fierce and some companies use unethical practices to attain top rankings.

Un-doing what is already done can be difficult… especially if your site has already been penalized in the past.

Some keywords are just too competitive to be even worth going after… unless you have a large budget.

PROS & CONS: PAY PER CLICK(PPC)

PPC Pros:

Instant results… top rankings can be achieved in a matter of hours or days --not months.

Very little website changes required.

You can target as many keywords as you want.

Control… you can control/ change almost all aspects of the campaign.

Costs are only incurred when someone clicks on your ad.

Results can be tracked and measured precisely… improving ROI.

Permits geographic targeting… pick your country, region, state, city, or town.

Permits running of ads at different times… 24x7, morning, afternoon, evening, night.

Will direct users to the exact page on your site you want them to visit.

Allows for testing of landing pages and conversion rates.

Immediacy… get instantaneous, real-time feedback on changes/ adjustments.

Perfect for time limited offers such as holiday sales

Ideal way to ‘test’ whether online marketing is right for your business.

Must rank for a particular keyword? If you have the budget, you can rank for it.

PPC Cons:

Rankings disappear as soon as you stop paying.

Can be expensive in the long term.

Be wary of ‘bidding wars’… costs can quickly spiral out of control.

Susceptible to ‘click fraud’… people/ competitors clicking on your ads to drive up costs.

Keywords are initially reviewed and approved/ disapproved by the search engines.

The cost for keywords is going up.

Search engines don’t care how much you value a keyword… if it doesn’t generate enough traffic, they will disable it.

Your rankings can be affected by the number of ‘click-throughs’ your ad generates… so even though you ‘bid’ for the number two position, someone else may get that spot.

Rankings are viewed by people as being a form of ‘advertising’… some users consider this a plus, others a negative.

Most people prefer to click on‘natural/ organic’ (i.e. SEO) results rather than PPC ads.

An edited article from http://www.seo-promotioninc.com/seo-resources/printerview.asp?id=170 To read more visit To learn more visit http://www.1stonthelist.ca/

What's really good for your business SEO or PPC

2007-05-02T04:33:00.000-07:00

From Fortune 500 corporations to sole proprietorships, more and more companies are starting to realize the power of the Internet for brand awareness, client retention, lead prospecting, and revenue generation.

This has lead to huge interest in, and demand for, the two most-effective SEM strategies:
Pay Per Click (PPC) and Search Engine Optimization (SEO).

PPC is the process of bringing visitors to a website by paying a ‘click-through’ fee for each click. This is accomplished by ‘bidding’ on keywords that are relevant to the business. Results are usually displayed in the ‘sponsored’ or ‘featured’ areas with the highest bidder getting the number one ranking.

SEO is the process of making a website more search engine ‘friendly’ to help it rank higher. Improvements are made to the site content, internal and external linking structure, server configuration, and Meta Tags. Search engine ‘spiders’ visit the site and attempt to classify what it is about. When a search is conducted, the website is compared to other websites for relevancy to the topic being searched for. Results are displayed in the ‘natural’ or ‘organic’ areas in order of most-to-least relevant.

Which one is best? That depends entirely on your business requirements and budget constraints. Don’t let anyone tell you that one is better than the other… they both have their advantages and disadvantages and each is geared towards meeting certain needs and wants.

just have a little patience for more info about pros n cons of seo and ppc...
i will describe it in my coming article...keep reading and enjoy....n plz send your comments to me.

Google SEO SEO Updates SEO Tips and Strategies

STRATEGIES TO LINK POPULARITY FOR BRAND NEW WEBSITES'.

2007-04-25T06:07:00.000-07:00

Hi to all,
Here I am going to tell about 'STRATEGIES TO LINK POPULARITY FOR BRAND NEW WEBSITES'.

As link popularity is the major factor for success on the Internetand if you have a better link popularity then you will get alot traffic to your web site
by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what
strategy a new site should adopt to boost link popularity. First of all let's expalin the meaning of link, link popularity and link exchange.

1. What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

2. What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

3. What is Link Exchange?

In Link Exchange basically, we exchange links - you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

4. What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says "The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites..."

In one of the reason for site not listed Google has explained:
"If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. "

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).

Link building strategy for new WEBSITES-

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

Get Listed on Free Top Web directory-

Try to get listed on open directory project DMOZ and also submit your site to Yahoo. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.org/
http://dir.yahoo.com/

Get Links for Your Associates

Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

Free Site Submission Tools

There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as 'link farms' by search engines and listing is penalized.

Join Discussion Forum

The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

Email based discussion-

Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.

Reciprocal links request low page rank sites-

The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

Link Popularity through Awards-

Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

Major Industry Associations-

There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

Signing of Testimonial-
Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

Discount Offer-
You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

Affiliate program-

Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.

I hope these tips are very useful to all.....
plz add you comments about it.

SEO Tips Latest SEO SEM News Updates PPC, Google Tips

How To Avoid Google Sandbox

2007-04-20T06:27:00.000-07:00

By just a little planning you can get your website to the top faster avoiding google sandbox
Here's a tip on how to beat the Google sandbox.

Sorry, this isn't going to help those of you who just launched your new site, but for those who are willing to plan ahead, it will help your next site. Most of you already know that Google initiated a filter last March that essentially dampens the ability for new sites to rank well for popular terms. The filter has been called the "sandbox".

So, how do you get around this? Don't wait until you are ready to launch a new site to launch a new site. If you are even THINKING about a new project, buy the domain NOW. Get it hosted on an inexpensive ISP and write some content for it. 5 - 10 pages will do. Then link to it from your current site (or 2 or 3 if you have them) to get it indexed and to start building PR. Then, add a new page of content every month or so. And submit it to a few directories (the free one's that will take small, unpolished sites - there's lots out there) every month to simulate slow, natural backlink growth.

By the time you are ready to actually launch your new site, you will have an "aged" domain that has been indexed and building link popularity for some time. It will greatly reduce or even eliminate your stay in the sandbox.

What's Google Sandbox and how to avoid it...

2007-04-20T05:58:00.000-07:00

In general, brand-new web sites with new domain names need about 6 - 8 months to get top rankings on Google.

The usual process is that Google indexes the new web site, lists it for some less important queries and then the web pages drop from the search engine result pages for several months. Although other search engines work fine, Google doesn't list the web site, sometimes not even for the company name.

If you have a brand-new web site, don't worry about this behavior. You are not doing anything wrong. Google seems to delay the inclusion of new web sites. This phenomenon is called the Google sandbox.

Why does Google delay the inclusion of brand-new web sites?

It seems that Google delays the inclusion of brand-new web sites to encourage webmasters to build content instead of building mini-networks.

Many webmasters try to artificially inflate the link popularity of their web site by creating a network of small web sites with different URLs that all link to each other. Many of these web sites have no purpose other than linking to the main web site.

By delaying the ranking of new web sites, this mini-network strategy doesn't offer a quick jump to the top anymore. The delay might encourage webmasters to focus on the content of their main web site instead of building useless mini sites.

Please go through my next post to know 'How to avoid google sandbox effect'

Just imagine! what could google do if they were evil?

2007-04-16T06:31:00.000-07:00

People probably know Google's informal company motto "Don't be evil". Google is a very successful company that knows a lot about its advertisers and users. In addition, Google has a market share that would allow them do certain things.

What could Google do if they were evil? Note that the following is only hypothetical:

Google could favor its own products and websites

Google could prefer websites from its own services in the search results: websites that run Google ads, websites that use Google's payment service, Blogger sites, Google Base, etc.
All websites that pay Google in some way could be preferred in the search results while others are downranked.
Google could punish websites at discretion

If Google doesn't like your website or if someone tells Google that you're a bad boy then Google can ban your website from the search results without any reason given.
You can find a lot of articles on the web that discuss the problem that Google removed web sites from the index. The main problem with these removals is that Google usually doesn't explain why a web site has been removed so that webmasters often are complete and utterly at Google's mercy.
Google could use your data against you

Most Google products now use a single account. That means that Google knows a lot about you if you use their services: your address, your credit card number, the web pages that you visit, the web sites that you own, how much you earn with your web site (if you use Google's analytics product), etc.
Google could sell this information to other companies, the government or any other person that pays for it. If one of your web sites causes a problem with Google, they could ban all of your sites. There's a lot that Google could do with the information they have about you.
Google could force webmasters to advertise

Google could decide that web sites that advertise on Google get better rankings in the search results. They could also decide that companies with big wallets don't get high rankings so that they have to advertise more.
Companies that use Google's analytics software to track their sales tell Google how much they earn. That allows Google to raise the advertising costs based on the revenue of the company.

Google could do most of the things above and it would be very difficult to prove that they actually do it because Google doesn't reveal the ranking algorithm. Maybe you know the saying "Power tends to corrupt and absolute power corrupts absolutely." Let's hope that Google can resist the temptations of their power.

Search Engine Optimisation Website Design Web development

Google Launches Pay Per Action, Mozilla Firefox Update, Google’s KinderStart Case

2007-03-29T22:23:00.001-07:00

Website Analysis | Web Site Traffic Analysis | Analytics Metrics

2007-03-28T04:54:00.000-07:00

Website Analysis | Web Site Traffic Analysis | Analytics Metrics

Google AdWords Help Center

2007-03-28T04:44:00.000-07:00

Google AdWords Help Center(Steps to Succeed with ADWORDS)

GOOGLE LATEST:All about Google's new PPA advertising product - View Article

2007-03-27T07:01:00.000-07:00

Google is testing a new advertising system that allows businesses to advertise on a cost per action basis. You can find Google's own announcement here.

How does Google's new product work?

Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad.
Google AdWords has one big advantage and one big disadvantage: You only pay for clicks of potential customers, but you risk paying a lot of money for nothing because of click fraud.
There has been a lot of debate around click fraud because Google has a short term financial incentive to promote it. Google's new advertising product is "pay per action" (PPA). You don't pay per click anymore but you pay when a customer takes further action, such as requesting a catalog, signing up for a newsletter or buying a product.
PPA advertising is meant to mitigate the risks of click fraud.

How can Google track the action?

If you use Google's PPA advertising product, then you must use Google's conversion tracking code in the HTML code of your web pages.
Of course, the advertiser has an incentive not to confirm the action, but cheating does not make sense. Like PPC ads, PPA ads will likely be ranked by profitability to Google.

What are the consequences for the market?

Google will be able to better maximize revenues on its advertising network, and it also should allay the concerns over click fraud.
Google's new PPA program is in direct competition to affiliate marketing networks such as Commission Junction and LinkShare. Publishers could leave those affiliate marketing networks and concentrate on Google's PPA program.
Yahoo und Microsoft will certainly offer similar PPA programs in the future. The current players on the PPA market Snap and Turn now face heavy competition.

What are the consequences for you?

If you already track the return on investment (ROI) on your PPC ads, then you won't be affected much. If you don't track the ROI yet, take a look at ROI tracking tools such as AxROI which can save you a lot of advertising money.
If you are a smaller advertiser, then PPA advertising could mean that you will pay less for better results in the future, and that you will never worry about click fraud again.

Note that Google's pay per action program is currently in beta test. This means that there are some limitations:

participation is by invitation only, you must fill out a web form to request participating in the program
the PPA program is currently only available to US customers
ads are limited to Google's content network of partner sites (Google AdSense)

Google Help : Search Features

2007-03-27T06:02:00.000-07:00

Google Help : Search Features

The importance of robots.txt

2007-03-27T05:21:00.000-07:00

Although the robots.txt file is a very important file if you want to have a good ranking on search engines, many Web sites don't offer this file.

If your Web site doesn't have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn't contain errors.

What is robots.txt?

When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored.

The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for example:

http://www.yourwebsite.com/robots.txt

How do I create a robots.txt file?

As mentioned above, the robots.txt file is a simple text file. Open a simple text editor to create it. The content of a robots.txt file consists of so-called "records".

A record contains the information for a special search engine. Each record consists of two fields: the user agent line and one or more Disallow lines. Here's an example:

User-agent: googlebot
Disallow: /cgi-bin/

This robots.txt file would allow the "googlebot", which is the search engine spider of Google, to retrieve every page from your site except for files from the "cgi-bin" directory. All files in the "cgi-bin" directory will be
ignored by googlebot.

The Disallow command works like a wildcard. If you enter

User-agent: googlebot
Disallow: /support

both "/support-desk/index.html" and "/support/index.html" as well as all other files in the "support" directory would not be indexed by search engines.

If you leave the Disallow line blank, you're telling the search engine that all files may be indexed. In any case, you must enter a Disallow line for every User-agent record.

If you want to give all search engine spiders the same rights, use the following robots.txt content:

User-agent: *
Disallow: /cgi-bin/

Where can I find user agent names?

You can find user agent names in your log files by checking for requests to robots.txt. Most often, all search engine spiders should be given the same rights. in that case, use "User-agent: *" as mentioned above.

Things you should avoid

If you don't format your robots.txt file properly, some or all files of your Web site might not get indexed by search engines. To avoid this, do the following:

Don't use comments in the robots.txt file

Although comments are allowed in a robots.txt file, they might confuse some search engine spiders.

"Disallow: support # Don't index the support directory" might be misinterepreted as "Disallow: support#Don't index the support directory".
Don't use white space at the beginning of a line. For example, don't write

placeholder User-agent: *
place Disallow: /support

but

User-agent: *
Disallow: /support
Don't change the order of the commands. If your robots.txt file should work, don't mix it up. Don't write

Disallow: /support
User-agent: *

but

User-agent: *
Disallow: /support
Don't use more than one directory in a Disallow line. Do not use the following

User-agent: *
Disallow: /support /cgi-bin/ /images/

Search engine spiders cannot understand that format. The correct syntax for this is

User-agent: *
Disallow: /support
Disallow: /cgi-bin/
Disallow: /images/
Be sure to use the right case. The file names on your server are case sensitve. If the name of your directory is "Support", don't write "support" in the robots.txt file.
Don't list all files. If you want a search engine spider to ignore all files in a special directory, you don't have to list all files. For example:

User-agent: *
Disallow: /support/orders.html
Disallow: /support/technical.html
Disallow: /support/helpdesk.html
Disallow: /support/index.html

You can replace this with

User-agent: *
Disallow: /support
There is no "Allow" command

Don't use an "Allow" command in your robots.txt file. Only mention files and directories that you don't want to be indexed. All other files will be indexed automatically if they are linked on your site.

Tips and tricks:

1. How to allow all search engine spiders to index all files

Use the following content for your robots.txt file if you want to allow all search engine spiders to index all files of your Web site:

User-agent: *
Disallow:

2. How to disallow all spiders to index any file

If you don't want search engines to index any file of your Web site, use the following:

User-agent: *
Disallow: /

3. Where to find more complex examples.

If you want to see more complex examples, of robots.txt files, view the robots.txt files of big Web sites:

Your Web site should have a proper robots.txt file if you want to have good rankings on search engines. Only if search engines know what to do with your pages, they can give you a good ranking.

Source:Importance Of robots.txt

Build -- and Promote -- Your Web Site so 'They Will Come'

2007-03-27T00:36:00.000-07:00

Build -- and Promote -- Your Web Site so 'They Will Come'

Useful Links

2007-03-27T00:33:00.000-07:00

Latest SEO Tips Google SEO Tips SEO Tips & Strategies

Software Development Company Software Development Company, Quality application software development in UK, USA and India.

Amit Verma - SEO India
Free Google API SEO Tool for webmasters
Web Master Resources Directory

The complete directory of free web tools and resources including free web hosting, free web site promotion resources, web design tools and tutorials, free web templates, free domain name.

Webmaster Link Exchange - Free Web Link Exchange Directory. Where Webmasters go to trade links with other webmasters

Website Design Agency
Addictivity is a website design agency based in London. We specialise in creating and communicating clear, compelling brand and marketing messages across interactive media.

Database Software - Fast powerful answer for all kinds of data challenges. Aggressively and conveniently priced monthly subscriptions. Put the power of 20+ years experience directly into your hands
Outsource to offshore website design development company custom professional affordable cheap low cost ecommerce web site design
Offshore Custom website design development company, providing professional affordable web site design services to any outsourcing company or person at low cost cheap price rates.

Webdesign & e-commerce & database programming Webdesign Company, E-commerce development, content management systems, database programming, intranet systems

Direct Marketing Mailing Lists - Response Makers, LLC Specializes in Pre Qualifying your Mortgage, Automotive, And Financial Marketing, Specializing in Consumer Direct Mail Advertising , Or Business to Business Advertising Services.

Below are some link related to Online Education, Online Shopping

Online Traffic School : Online Traffic School US offers State, Court & DMV approved online traffic school course in CA, FL, TX, CO, VA, AL, AZ and many other states Driving Safety courses that accommodate to your schedule.

Oklahoma Drivers License : Oklahoma Driver Education is approved by the Department of Public Safety offers Learners permit | Drivers Permit | Drivers License courses for Teens.

Ohio Defensive Driving : Ohio Defensive Driving is the best way to complete a court or judge-ordered Ohio Defensive Driving Course; course also provides great savings for the drivers from their auto insurance company.

Driving Record : We know how busy your life is day to day and that's why we have designed this online driver record process just for you. All you need is a computer with an internet connection to request your driver record.

Online Driving School : Driving School US is State/DMV approved to offer traffic school, online driving school, and defensive driving school online courses to dismiss traffic ticket and clear point on your drivers record in California, Florida, Texas, Virginia and other sta

Online Shopping UK - Online Shopping UK, Internet Shopping Portal Offering Discounts From Popular Retailers - Discount Digital Cameras, Fridge Freezers, MP3 Players, Broadband, Credit Cards, Books, Movies.

Online Directory - The Echolist online directory features a massive wealth of information, news and links about a wide range of topics for your edification.

Online college degree
college degree

Cool Google Tricks

2007-03-27T00:20:00.000-07:00

Here are some Useful tricks to make you search As Relevant To Your Need:

Type the following prefixes manually in the Search Box and watch their utility:

link:url Shows other pages with links to that url.
related:url same as "what's related" on serps.
site:domain restricts search results to the given domain and tell about the no of indexed pages for that domain
spell: will spell check your query and search for it.
stocks: will lookup the search query in a stock index.
filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
allintext: searches only within text of pages, but not in the links or page title
allinlinks: searches only within links, not text or title
allinurl: shows only pages with all terms in the url.
inurl: like allinurl, but only for the next query word.
allintitle: shows only results with terms in title.
intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
cache:url will show the Google version of the passed url.
info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
Enter just the word http for your search to find the top 1000 PageRanked sites.
Enter only www in your search to see how Google ranks the top 1,000 sites.

Next Generation Search -An Interview with Google's Matt cutts

2007-03-22T05:37:00.000-07:00

Hi Friends,

Here I am posting a recent interview of Head of GOOGLE's Web Spam Team- Matt Cutts
about new generation search with Richard.
Written by Richard MacManus

Last week I had the pleasure of interviewing the head of Google's Webspam team, Matt Cutts. The topic of our conversation was Next-Generation Search. In my pitch to get an interview with someone at Google, I explained how Read/WriteWeb has been covering
Next-Gen search a lot and so it would (obviously) be great to get Google's views on this topic!

Matt Cutts is a well-known Google identity, who apparently gets mobbed by fans at SEO conferences. His Wikipedia page states that he co-invented one of the most well-known patent filings from Google, involving search engines and web spam. One note about the following interview: Google has a policy of not discussing competitors, so a few of my original questions had to be dropped or re-phrased.

Richard: When we write about 'next-generation search' on Read/WriteWeb, a lot of times we position it as: how can a startup become the next Google? But obviously Google is also hard at work with next-generation search technologies. Can you give us an overview of what Google is working on in regards to next-gen search - e.g. personalized search, AI, etc.

Matt: I think personalization has a very high chance of being able to improve search for the average user. One of the great things about it is, you don't really have to do a lot of work. Once you decide this is something you're interested in, Google can take care of a lot of the details. I recently saw a post online where somebody was complaining about metadata and having to make metadata - and the nice thing about personalization is that it's free for the user. So as far as the next generation of search, I think that is something that is very exciting.

Richard: Can you give us a couple of examples of how Google is implementing personalization?

Matt: I think of localization as a type of personalization. If you type in a query like "football", that will give you different results in the US versus the UK. And a query like "bank" done on Google - in New Zealand it will get New Zealand banks, in Australia it will get Australian banks. And it makes a big difference to know those sorts of things. So that's just personalization at a country level, but it already shows the sort of potential that you can reach.

Richard: Also recently Google implemented personalization with Google Accounts, so I believe personalization can happen out of that, via the main Google search?

Matt: Absolutely, yes. It's nice because the mental model that users have to keep has been simplified. So now if you're signed into Google search, we will be able to help personalize your search results. And that's a really nice win, because it's much easier for people to know. If I don't want personalized search results, I can just click in the top right and sign out. But if I am signed in, I can check that by just looking at my email address in the top right - then I know that I'm benefiting from personalization automatically.

Richard: What do you think about semantic technologies (like for example Hakia)? How important is natural language understanding for search and is Google doing anything in this direction?

Matt: We do pay a lot of attention to a lot of different technologies, so I would define Google's approach as very pragmatic. And we keep an eye on the entire space and we try to say, ‘ok what are the areas that are most promising for users?’ Historically it's always interesting to view the progress of semantic technologies. For example if you do a search like: 'how many states are in America?'. Some search engines that claim to be semantic won't do a good job in delivering the right results, whereas Google can do a very good job - even if you think, ‘ok how can they handle natural language, or how can they handle the semantics of that search.’ And I think what Google benefits from is the sheer size of the Web and the sheer amount of data, and it really does help us understand the meanings of words and synonyms. So we do have a pragmatic approach and we don't necessarily place all our bets on one particular way of doing things. We are exploring a lot of different things all at once.

Richard: So you would say that Google is already doing that kind of semantic technology, that it's just integrated into the current service you provide?

Matt: Yeah, I would say there's a lot of semantic technology already built in, under the hood of Google.

Richard: One of the most popular posts this year on R/WW was one called The Top 100 Alternative Search Engines. What are some of the "alternative" search engines that have most impressed you lately? Or if you can't mention names, what are some of the technologies that impress you? The February list had 32 changes and so it perhaps indicates the sheer speed of innovation in search.

Matt: You also did a really good job in another post, where you had a poll that asked what would be next [in search]. It was interesting that 209 votes were for personalized search, and after that Artificial Intelligence. I think a lot of those trends are very interesting. Having a lot of data, we are able to try things as different as visualization, all the way up to things like clustering, or query refinement. Sometimes at the bottom of our search results, if we think it's relevant, we'll take the user's query and suggest other related queries. And that's something that Google didn't launch for a while, but we wanted to test it and get the best possible result. It didn't make sense to launch it until we found a combination that we thought was very good for the user. But I do think that we watch a lot of those different technologies and try to stay aware of what people are doing in the industry and what people are trying.

Richard: SearchMash is an experimental site from Google [introduced around Oct/Nov 2006], with some new Ajax-powered UI ideas. Can we expect any of the SearchMash features to be implemented into the main google.com UI any time soon?

Matt: There is a possibility, but not a guarantee that the features you see on SearchMash will be seen on Google search. It's always a trade-off and we have to consider things like how well something might be supported by different browsers, how much users like it, and also how much screen real estate or time to ramp up on a feature it might take. For example there was an interesting feature on SearchMash where you could start typing anywhere on the page and it would start filling in the search box for you. But that wouldn't work with every single browser. I think the big value in SearchMash is that it lets us try a lot of very different user interfaces - things that might throw your average user. And we can try out those really unusual interfaces and see how people respond.

Richard: On our Alt Search Engine list, there were some search engines with amazing UIs - e.g. one had a talking avatar. So I guess you could, in future, experiment with that kind of UI on SearchMash...

Matt: Yeah, it's fun because once you step off the Google domain, you've got a lot more freedom to try different things - including bringing in image results, results from news, all sorts of fun things. So it's a fun playground to have, and I'm glad that we introduced it.

Richard: Google Base is essentially a database of structured content and home for many different verticals currently (jobs, vehicles, classified). There's also GData and the Google Base API. Can you explain how all these things fit together and what (if any) impact it will have on search going forward? I presume that structured data will become very useful for Google search over time, so perhaps you could help our readers understand that some more...

Matt: It's certainly the case that structured data is really interesting, because once you have data in different fields, you can imagine doing different types of searches over it. And GData is especially interesting, because it almost provides a way to plug data into Google. Which throws up a lot of interesting possibilities. For example, Google's had a couple of other types of searches - we've had patent search, code search, book search - and those are slightly different verticals, a little more free-form. But you could certainly imagine being able to search over new verticals; and having that fielded search, or the structured content (however you want to refer to it) can definitely be really useful as far as letting people have more flexibility. So I'm pretty excited about it, but it's always hard to say how things will go in the future and the direction things will go.

Richard: Do you have any plans for vertical search beyond blogs, I mean the major verticals... for example Microsoft bought a health search company recently. So is Google going to do anything in those major verticals?

Matt: Well, there are two answers to that. Firstly things like patent search, code search, book search - whether you want to call them vertical search is kind of up for dispute. They search over different types of data. So for example with Google Calendar, being able to search over calendar data or Gmail being able to search over email, is an entirely different and new capability. And really, really interesting. I'll let you decide whether to call that vertical search or not.

My second answer though, is that I think it's really interesting that Google has taken a step back and looked at the general issue of vertical search - and as a result has introduced Google Custom Search Engine (CSE). It's built on the power of Google Co-op, and the wonderful thing about it is that it lets anybody define their own custom search engine. And not just something feeble, we're talking about the ability to add 5,000 URLs very easily - and not just to filter over them, but to be able to boost for some sets of URLs, and detract or downgrade other sets of URLs.

So what's really interesting to me is if you think about a new vertical, for example podcasts, you could certainly have Google say: ‘well ok, how do we search over podcasts?’ But if you go into Google Custom Search Engine, I think there's been dozens of people who've actually made their own podcast search engines - by using the power of CSE. For example, the other day I found a search engine for 'engineering podcasts', so you could search for Google and get all the podcasts about tech talk, etc. I think that's a really interesting approach. I'd certainly say that we want to return the best results to users, so in some cases it might make sense for Google to look at individual areas. But the general issue is often well addressed by giving the power to the people, so to speak, and letting them build their own search engines. So it's really been fun to see just how many people have signed up for it, and how much growth the custom search engine area is getting.

Richard: Your particular area of expertise is fighting spam. Can you tell us the latest on how Google is trying to keep its results pure... what are some of the trends in fighting spam?

Matt: We've done a lot of stuff to return better search results for users over the last year, including on web spam. For example, we've got internal metrics that we keep track of to show that we're doing a much better job than even a couple of years ago, to make sure that a user doesn't randomly come across spam. One of the big trends last year and continuing into this year is internationalization. It's really important for us to be able to offer spam-free search in any language, whether it's French, Italian, German, Chinese or Japanese. So a lot of what my team looks at is trying to make sure that any new approach that we do, we are also able to do in a scalable and robust way across many languages. So that's probably the biggest trend.

India rocks

2007-03-20T03:29:00.000-07:00

India's Virender Sehwag celebrates after
completing his century during their World Cup cricket match against Bermuda in Port of Spain March 19, 2007. REUTERS/Adnan Abidi

now India rocks with MORE RECORDS...i.e.in world cup2007
Port of Spain (Trinidad), March 20 (IANS) A scorching form-finding eighth century from Virender Sehwag was the highlight of India's world-record 257-run win over minnows Bermuda in an important Group B World Cup encounter here Monday.

Propelled by Sehwag's stroke-filled 114 and sparkling half-centuries from Sourav Ganguly (89), Yuvraj Singh (83) and Sachin Tendulkar, India posted 413 for five wickets in 50 overs - their all-time highest, top score of the World Cup history and fourth highest in all ODI cricket.

Later, pacer Ajit Agarkar and leg-spinner Anil Kumble took three wickets each to shut first-timers Bermuda out for 156 in 43.1 overs to help India register the biggest ever victory in terms of runs - and earn their first two points.

Experienced David Hemp remained unbeaten on 76 - the lone highlight of the Bermuda innings at Queen's Park Oval.

The previous biggest victory margin in the World Cup as well as in one-day cricket history was Australia's 256-run verdict against minnows Namibia during the World Cup in Potchefstroom Feb 27, 2003.

Sehwag, who cracked his first ODI century in 59 innings or almost two years, was adjudged the Man of the Match for his 87-ball knock (17x4s, 3x6s).

India needed to beat Bermuda by a big margin to stay in contention for a place in the second round, Super Eight, and improve their run rate, which could come into play if two or more teams finish with the same number of points.

India's third and final group match is against Sri Lanka Friday here.

Rahul Dravid's team, asked to bat first after Bermuda captain Irving Romaine won the toss, did both tasks admirably. Besides, they made the first 400-plus total in the World Cup history, hitting 30 boundaries and 18 sixes collectively.

Batting at No. 3, Sehwag went hammer and tongs and rubbed off his form on all specialist batsmen, barring Robin Uthappa (3), as India broke a host of records at the cost of a team that had qualified from the ICC Trophy in 2005.

After Sehwag, Ganguly (89, 114 balls, 6x4s, 2x6s), Yuvraj (83, 46 balls, 3x4s, 7x6s) and Tendulkar (57 not out, 29 balls, 2x4s, 4x6s) played in a manner like they were teaching school kids a lesson in batsmanship.

Along the way, India, playing their 645th match, registered their best ever total, which was also their best in World Cup competition.

Their best in all ODIs was 376 for two in 50 overs against New Zealand in Hyderabad Nov 11, 1999. Monday's total was the fourth highest total in the ODI history and it came in the 2,542nd match.

India's previous Cup highest was 373 for six in 50 overs against Sri Lanka at Taunton, England, in 1999, while the World Cup record was held by Sri Lanka, who had scored 398 for five in 50 overs against Kenya in Kandy in 1996.

The world record is 443 for nine in 50 overs by Sri Lanka against the Netherlands at Amstelveen July 5 last year.

There were several positives for India from the match, but the most heartening for millions of fans was the return to form of swashbuckling Sehwag, who had not scored a half-century in seven innings.

Not only did the Delhi batsman roared back into form after initial tentativeness, but he also got the runs in typical rapid-fire manner. He reached his 24th half-century off just 43 balls and contained 11x4s, or 44 runs through boundaries.

His second half-century was a shade quicker (off 38 balls) than the first one, which meant that he completed his century off 81 balls (14x4s, 3x6s, strike rate 123.45).

The 28-year-old was finally out as the second wicket - Uthappa was the first to go -- when he mistimed a shot off Kevin Hurdle and Malachi Jones accepted the catch. The bulk of his runs came between the third man and cover region even as he tried to play straight most times.

Sehwag, who meditated during the innings by taking deep breaths, scored at a strike rate of a brilliant 131.00. With this knock, he took his career aggregate to 4,949 in 169 matches. He has also hit 24 half-centuries. His overall strike rate now is a fabulous 96.56.

He was out when at 205 and the team headed towards a mammoth total. Sehwag and Ganguly added 202 runs for the second wicket after the bulky Dwayne Leverock took a stunning catch at the wide lone slip to dismiss Uthappa off Malachi Jones.

Ganguly was still occupying the other end in his new role as the sheet anchor. The left-hander stepped up the scoring rate after the arrival of Mahendra Singh Dhoni, who was promoted to No. 4 to maintain the tempo.

Ganguly duly completed his second successive half-century, following his 66 against Bangladesh, before impetuosity got the better of him and he was stumped by Dean Minors off Delyone Borden.

Dhoni played a cameo of 29 off 25 balls, hitting two boundaries and one six.

It was the clean hard hitting from Yuvraj and Tendulkar that set the sparsely filled stands ablaze, giving a reason for Indian supporters to shout about. They added 122 runs for the fifth wicket.

Yuvraj was severe on the leg side as he repeatedly went down on his knees to sweep or loft the ball in midwicket region. Most of his seven sixes came on the onside.

Tendulkar, in contrast, chose to play mostly in the long off region. He also lofted his sixes in that area as he extended his fine form, barring the aberration against Bangladesh.

Tendulkar and Dravid (7, 2 balls, 1x6) remained unbeaten.

Under the huge burden, the Bermuda batsmen crumbled as expected. Five of them failed to score and only three reached the double figures.

Seasoned campaigner Hemp (105 balls, 9x4s, 1x6) showed the gains from his English county stint. Minors chipped in with 21 (36 balls, 3x4s, 1x6) and Delyone Borden made 13 off 38 balls (1x4).

The only consolation for Bermuda was that they unexpectedly batted as long many 43.1 overs.

Left-arm pacer Zaheer Khan took two wickets, both coming at the start of the innings, while Munaf Patel and Tendulkar bagged one each. Sehwag bowled five fine overs but he was the only one not to take a wicket.

4 more details go to

Mission World Cup 2007

2007-03-13T05:40:00.000-07:00

WORLD CUP to hamara lakshya hai Aur

Lakshya to pana hi hai.....
bus aapki wishes ki DARKAR hai

Send your Wishes to teamindia2007_worldcup@yahoo.co.in

Understanding RSS: A Quick Guide For The Insanely Busy Executive

2007-03-12T01:27:00.000-07:00

As an insanely busy guy myself, I’m always on the prowl for useful tools that make my life easier, save me time and give me an edge. Much like those early days after you discovered email, and now can’t even think about how you’d live without it, RSS will change your life. Unlike email, it won’t take you that long to get started and it won’t cost you anything.

I’ll tell you what RSS stands for (Really Simple Syndication), but it’s really not important to know that unless you’re looking to impress your friends and family.

What it does: Let’s assume that you go to some number of websites on a semi-regular basis. Could be mainstream news sites, could be blogs like this one, could be any number of different places. The reason you go to these sites is usually to get information. Let’s say there are 20 or so of these sites. Some sites you may visit daily, others you visit “every now and then” just to see if there’s something new of interest. Now, imagine you had an assistant, we’ll call him Ralph. Here’s what Ralph does: He visits each of the sites you care about every 15 minutes. He checks to see if there’s anything new on those sites. If he finds something new, he retypes the relevant content from just the new stuff he found (ignoring all the other old stuff that you’ve already seen) and provides it to you in your email inbox – magically categorized by which site it came from. Boy this saves you a bunch of time! Instead of you having to manually go to the sites, Ralph does it for you. Instead of having to mentally “adjust” your reading habits based on the fonts, graphics and other layout of each individual website, Ralph makes it easy for you to scan the article you’re interested in – because they’re all in the same format. Most importantly, Ralph makes sure that you don’t waste a second reading the same content twice (which you may likely do if you visit the sites on your own, because you have to scan around and try to remember what stuff you’ve already read). So, RSS makes possible what Ralph does – only better.

Why You Should Care: Two primary reasons: It's a quick and reliable way to keep track of information on websites that you care about. Beats having to visit these sites sporadically. Second, since the information is formatted in a consistent manner, you end up spending less time "scanning" the information. Imagine if your newspaper was printed such that each article was in it's own font and had it's own layout. That's the way the web is for you withour RSS. Using RSS fixes that problem. Net result is that you're able to process information more efficiently than doing this manually. It's worth the 10 minutes time it takes to get started.

How It Works: Basically, you use an RSS reader application (either web-based or desktop-based) and add a list of "feeds" (basically websites) that you want to subscribe to. Once you do this, the RSS software goes out and visits your designated websites periodically. Whenever it finds something new, it pulls that information in for you to read. When it does this, it uses a special format to get the data (which is a form of XML). This is what makes it possible to visually show you the content in a consistent manner.

What You Need: The basic software you need is known as an RSS reader. This is the software that replaces Ralph. You basically tell the software all the different websites you want it to visit, it checks their “RSS feed” and determines if there’s anything new. There are lots of free RSS readers out there (I use OnFolio, which is now free as part of Microsoft’s Live Toolbar). But, if this is the first time you’re experimenting with RSS, no need to even download anything, you can use one of the existing web-based RSS readers for that. Google just came out with a free web-based RSS reader. You can signup for it here: http://www.google.com/reader . Another popular reader is BlogLines (http://www.bloglines.com) Either of these will take no more than a minute, and you’ll be subscribing to RSS feeds in no time.

How To Get Started: It’s easy. Once you have Google Reader (or your RSS software of choice) ready to go, you simple keep an eye-out for websites that have an orange icon that looks like this or this . These icons indicate that the site you are visiting supports RSS. At this point, you can click on these icons. The resulting page may give you a simple way to add the website to your RSS reader (for example, you may see an “Add To Google” button). If not, simply copy the URL from your browser into your clipboard. Then, click on the “Add Subscription” button on the left in Google reader and paste in the URL. That’s it.

Quick Test: To try it out, you can subscribe to the RSS feed for this site by copying/pasting the following URL into Google Reader: http://feeds.feedburner.com/hubspot

Once you start using RSS as a way to quickly get website updates, you’ll never turn back. It is a significant time-saver.

Send you comments or query to me.

Neeraj Srivastava

12 Quick Tips To Search Google Like An Expert

2007-03-12T01:10:00.000-07:00

If you’re probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn. On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article. You’ll then have it on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following tips are based on my own experience and things that I actually find useful. The list is by no means comprehensive. But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. I’ve kept the descriptions intentionally terse as you’re likely to grasp most of these simply by looking at the example anyways.

12 Quick Tips To Search Google Like An Expert

Explicit Phrase: Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

Hope this proves useful in your future Google searches. If there are any of your favorite Google power tips that I’ve missed, please feel free to share them in the comments.

Google Poem

2007-03-06T21:06:00.000-08:00

SEO-gogle poem-----

Is this the real life-
Is this just fantasy-
Caught in an update-
No escape from reality-
Open your eyes
Look up to the SERPs and see-
Im just a poor boy, I need no sympathy-
Because Im easy come,easy go,
Get them high,then drop low,
Anyway the Algo blows, doesnt really matter to me,
To me

Google,just killed a site,
It was spammy, so Matt said,
Pushed the button,now its dead,
Google, Cheques had just begun,
But now Ive gone and thrown it all away-
Google oooooo,
Didnt mean to make you mad-
But I'll have ten more sites up this time tomorrow-
Carry on,carry on, 'cos nothing really matters-

Too late, my time has come,
Sends shivers down my spine-
Making new sites all the time,
Goodbye everybody- Ive got to go-
Gotta leave you all behind and autogen -
Google oooooo- (any way the SERPs blows)
I dont want to drop,
I sometimes wish I'd never started spamming at all-

I see a little silhouetto of a man,
Pointywhitehat pointeywhitehat will you press the spam button?-
Manual checks and script off - very very frightening me-
Soddin' Google,
Soddin' Google,
Soddin' Google,- let it go-
But Im an evil spammer and the search engines hate me-

Hes just a spammer boy from a black hat forum-
Spare him his site from this updating spree

Easy come easy go-,will you let it go?-
Marissa! no-,we will not let it go-let it go-
Marissa! we will not let it go-let it go
Marissa! we will not let it go-let it go
Will not let it go-let it go
Will not let it go let it go
No,no,no,no,no,no,no-

Matt and Adam, Larry/Sergey, oh please won't you let it go-
The Heilibub has a devil put aside for me,for me,for me-

So you think you can ban me and spit in my eye-
So you just now delist me and leave me to die-
Oh Google -cant do this to me Google -
Just gotta get top-just gotta gettop in the SERPs-

Google doesn't matters,
Anyone can see,
Google doesn't matter - MSN and Yahoo work for me,

Any way they rank me....

Search engine news of the week

2007-03-06T02:24:00.000-08:00

1-Invalid clicks – Google's overall numbers

Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. [...]

Because of the broad operation of our proactive detection, the relatively rare cases we find of advertisers being affected by undetected click fraud constitute less than 0.02% of all clicks.

For More Detals Click HERE...

2-Google's Matt Cutts: A quick word about cloaking

"Cloaking is serving different content to users than to search engines. It’s interesting that you don’t see all that much cloaking to deliver spam these days. If you see people doing spam, they tend to rely on sneaky redirects [...]

When a Google user clicks on a search result at Google, they should always see the same page that Googlebot saw."

For More Detals Click HERE..

3.Google now challenging ITV to be UK’s top advertiser

"Google’s UK advertising revenue has risen by 83 per cent, making the search engine second only to ITV as Britain’s highest advertising earner. [...]
Google denied that the rise in its revenues, which have nearly quadrupled in the UK since 2004, represented a threat to traditional media, saying that broadcasters stood to benefit greatly from growth in online advertising."
For More Detals Click HERE..

Holi Specials

2007-03-02T05:07:00.000-08:00

Holi Specials...

WISHING yOU aLL a vERY HAPPY HOLI

Festival of ColoursHOLI HAI... Come holi and the streets will reverberate with the chants of Holi hai...

Colours will fill the atmosphere as people throw abeer and gulal in the air showing great joy and mirth in the arrival of this Spring Festival.
Holi marks the end of the winter gloom and rejoices in the bloom of the spring time. It is the best time and season to celebrate; Holi provides this opportunity and people take every advantage of it.

Days before Holi, the markets get flooded with the colours of every hues. This aptly sets the mood of the people till the actual day of Holi. It is such a colourful and joyous sight to watch huge piles of bright red, magenta, pink, green and blue every where on the streets. Buying those colours seems as you are bringing joys and colour to your home and into your life.

Children take special delight in the festival and demand every colour in loads. They have so many plans in their mind. They have to be the first to apply colour to Mama, Papa, siblings and a big bunch of friends in their colony. Nobody could miss being coloured by them and of course, they need colour for that.

These days it is easy to buy colours from the market but still some people do take up the task of making colours at home, usually from flowers of tesu and palash. These home made colours, have a special fragrance of love in them.

The other option is to buy gulal which comes in bright shades of pink, magenta, red, yellow and green. 'Abeer' is made of small crystals or paper like chips of mica. This is mixed with the gulal for a rich shine. Mischievous ones, however, go for silver and gold paints on which no colour could be applied.

Whatever be the choice of colour, nobody remains in their original texture at the end of the play. And everybody takes delight looking at the other. Really, the other name of the festival is FUN.

And, it is not just children, but the young and the old alike who take delight in this joyous festival of colours. Seniors too, move in their tolis. Their enthusiasm is at times greater than that of their children as they forget the bars of age and follow their hearts. To youth, holi gives a chance to explore the heights of their enthusiasm as they climb the human pyramids to break the pot of buttermilk and to express their love to their beloved by applying colour.

For, Holi knows no bars, everybody feels it is their right to enjoy and enjoy they do. Songs, dance, drinks, food everything goes in excess when it is time for Holi. It can be said, "Life turns Colourful" when it is time for Holi.

Please go through this For more....

I am dreaming of playing with colors and gulal,
It is the Holi celebration after all.
I can't play inside my home, the carpets will get tainted,
I cant' play it in the yard, the grass and outer walls will get painted.
I thought I would go to the temple,
and enjoy the traditional Holi festivities,
Once again I am banned from playing with colors inside the temple,
I can't play the drums and sing "Holi hai" outside, as the neighbors don't like the noise.
Little disappointed, I head for the community centre,
they have the Holi celebration in the evening,
The kids perform and remind me of my cultural heritage,
I hear all the nice Holi songs and watch dances,
I enjoy Puas(sweets) and Goat meat curry as a special Holi treat,
but I still miss the colors and Gulal on my face.

Please go through this for more fun..

Solve you queries here

2007-03-02T03:22:00.000-08:00

Don't go anywhere else.
If you have any query plz add it to..

Long Time Lost

2007-03-02T02:34:00.000-08:00

Long Time Lost is a free "service" (more so it is a software app written by someone who had some spare time, good programmer friends, a little bit of creativity and a lot of coffee) that allows you to create a "search" for someone you lost touch with. That "search" is then indexed by Google (and other search engines) and then when that person you are looking for....

Link Popularity - Quality Link Building Tips

2007-03-02T00:07:00.000-08:00

Improve your link popularity

Link popularity refers to the number of websites that are linking to you. Link popularity now has the highest ranking value for website in a search engine. A good link popularity can dramatically increase your Website traffic and even your rankings.

Now, link popularity is favored by most of the search engines including major search engines like Google and MSN and always remember you can't compare quantity with quality. Getting a high number of links is not important what really is important is the quality of links you are getting because now search engines algorithm have became even more complex and they can identify what's quality and what's not.

Successful link building tips

Links from Quality Sites
Getting links from quality sites matters more than getting a quantity of links. Search engines will give your site more value if it gets links from sites that offer quality content and the sites that rank high in their index.
Links from Relevant Sites
Search engines will only give you importance if the links are coming from relevant and related sites. Suppose that your website is related to the "Real Estate" then a link from a web hosting site will not do any good to you. You may get links from the sites that related to "Real Estate".
Quantity and Quality
Now, when you are in a very high competitive market place then quantity and quality both will matter to you. If you are in the most competitive fields such as web hosting then getting a huge quantity of links from high quality sites is important for your website.
Whom to Link
Do not request link exchanges from sites that are unrelated to your website. For example, if you have a web design website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.
Make sure you are ready
Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".
Text in Links
Try to use your most important keywords or phrases in the link text. Links from related and quality sites to your site with your important keywords can really do a lot of good to your rankings. Rather than using your domain name in your links use your keywords. As an example if your domain name is asbc.com then rather than having Link with text ASBC use your important keywords there.
Approving Link Exchanges
Before approving a link exchange be sure that they don't link to more than 30 websites from the same page where your link will be posted and their links page must not be more than 2 clicks away from their home page. Visit our terms and conditions page to see an example.
Organizing Links
It is best to categorize your link partners. You may split your link exchange pages into different categories. For example, say that you have a seo website then categorize your links like seo, website promotion etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request and even your visitor will not want to visit it.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website. I will advice you to dedicate 2-3 hours a week specially for link building tasks.

Vista Divine Inc. - The Search Engine Optimization Company a search engine optimization firm in India providing high quality seo services worldwide. Also providing free search engine optimization tips and tutorials to beginners.

Top 12 SEO Tips for 2007

2007-02-27T03:56:00.000-08:00

find latest SEO tips fo 2007 here

Thought for the Day!!!

2007-02-26T21:06:00.000-08:00

If you call your mother as MUM.. What will you call Mother's younger sis and elder sis?

Answer : MINIMUM & MAXIMUM

4.When do you congratulate someone for their Mistake?

Answer : On their Wedding !!

6. Manager asked to sardar at an interview
Can you spell a word that has more than 100 letters in it?
Sardar replyed: -P-O-S-T-B-O-X.

7.After returning back from a foreign trip, sardar asked his wife,
Do I look like a foreigner?
Wife: No! Why?
Sardar: In London a lady asked me Are you a foreigner?

Introduction To Search Engine Optimisation

2007-02-26T06:05:00.000-08:00

Search engine optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Search engine optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to get high rankings on the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two or three pages.

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

Search engine optimization is the adjustment of html page entities and content for the express purpose of ranking higher on search engines. Search engine optimization is the skill of designing or re-designing a website in order to improve the search engine ranking of that website for certain relevant keywords.

Common SEO Terminology

2007-02-26T04:00:00.000-08:00

Hi,
Here I am going to define some common terminology for search engine optimisation and also about what are the use of these terms in search engine optimisaion..

Anchor text

Definition :

The visible text for a hyperlink.

SEO use :

What anchor text appears in links pointing to your web site is really important in the process of Search Engine Optimization. e.g. if your web site is about network monitoring the anchor text 'Network monitoring site' will help your rankings more than the anchor text 'Some site about something'.

Example :

The anchor text for RankQuest is 'RankQuest'.

A Unique Visitor

Definition :

A new computer or person connecting to your Website.

SEO use :

The number of unique visitors to a page increases the page popularity.

Example :

You are a unique visitor to this page.

Algorithm

Definition :

The formula used by Search Engines to determine how any web page will rank in its search results.

SEO use :

Understanding a Search Engines algorithm helps you rank better in its search results.

Example :

Google's algorithm gives weightage to incoming links to a page.

B

Bot

Definition :

Abbreviation for robot (also called a spider). It refers to software programs that scan the web.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo's bot is inktomi slurp.

Back Link

Definition :

Any link on another page that points to the subject page. Also called inbound links or IBLs.

SEO use :

The number of IBLs to a page increases its popularity with the Search Engines.

Example :

If you link to this page for the phrase Rank Ahead then thats a IBL from your page to ours.

Blind Traffic

Definition :

Lesser quality traffic to a web site gained by misleading promotions or by spamming search engines.

SEO use :

Identifying sites from which you get blind traffic can help you save money spent on misleading promotions.

Example :

If you are software vendor and someone visits your site through a link he saw in a hair salon's web page, thats blind traffic.

C

Clustering

Definition :

Phenomenon in which a Search Engine lists two or more pages of a web site for a search query.

SEO use :

More the number of your pages listed for a search query, better your chances for getting clicked.

Cloaking

Definition :

An unethical SEO practice. It involves a different version of a web page being presented to each search engine spider. Each different version of the web page is optimized for the search engine spider it is presented to (i.e. exploiting its weaknesses).

SEO use :

You can be penalized heavily by the search engines for doing it, so don't do it.

Example :

For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider.

D

Doorway Page

Definition :

A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.

SEO use :

Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

E

Ethical SEO

Definition :

It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines.

SEO use :

UnEthical SEOs can get your sites banned from a search engine forever.

F

Filter Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.

SEO use :

Using less of these words in your websites helps increase the keyword density of your original keyword.

G

Gateway Page

Definition :

A gateway or doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.

SEO use :

Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Google Dance

Definition :

"Google dance" is an unofficial term coined to refer to the period when Google is performing the update to its index.

Definition :

While the update is in progress, search results for each of Google's nine datacenters are different. This can cause fluctuations in your ranking in google.

H

Hits

Definition :

Requests made to your Web site server.

SEO use :

The more the hits the more popular you are.

I

IBL(InBound Links)

Definition :

Any link on another page that points to the subject page.

SEO use :

The number of IBLs to a page increases its popularity with the Search Engines.

Example :

If you link to this page for the phrase Rank Ahead then thats a IBL from your page to ours.

K

Keyword

Definition :

A word with particular importance to the theme of a site. For example if a web site provides information about Formula 1 racing then important keywords would be 'Ferrari', 'Monaco', 'Schumacher' etc...

SEO use :

SEO is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Example :

A keyword for this page would be "SEO".

Key Phrases

Definition :

A group of keywords put together make a key phrase.

SEO use :

SEO is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Example :

A keyphrase for this page would be "SEO Glossary ".

Keyword Density

Definition :

The number of times a specific keyword appears on a page compared to the number of words on a page.

SEO use :

Higher the keyword density better your chances of ranking ahead for that keyword.

Keyword Research/ Keyword Analysis

Definition :

The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.

SEO use :

Identifying keywords that have low listing but high search frequency can help you optimize your pages better.

Example :

Wordtracker.com and Oveture.com provide useful keyword tools.

Keyword Stuffing / Keyword Spamming

Definition :

The process of stuffing a web page with keywords related or not related to the theme of the web site in a high amount as an attempt to influence/trick the search engines

SEO use :

While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (i.e. lists of disconnected keywords).

Example :

Wordtracker.com and Oveture.com provide useful keyword tools.

L

Link Farm

Definition :

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).

SEO use :

Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity

Definition :

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.

SEO use :

More the link popularity better your ranking.

M

Mirror

Definition :

In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.

SEO use :

Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags

Definition :

Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

SEO use :

They are very important when it comes to listing your site in Search engines.

N

Natural Links

Definition :

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.

SEO use :

These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

O

Off-Page Factors/Elements

Definition :

Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.

Example :

Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements

Definition :

Elements that are within direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.

Example :

META tags, page text, title tag text, site link structure

OutBound Links

Definition :

Links within a web site that are pointing to outside sites.

SEO use :

Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links

Definition :

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.

SEO use :

These type of links are powerful in building link popularity.

P

Natural Links

Definition :

Google's proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.

SEO use :

Google claims that PR of a site plays a vital role in its ranking.

Q

Query

Definition :

A search for a word or term in a search engine.

R

Ranking

Definition :

The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links

Definition :

A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.

SEO use :

They aid in driving traffic to a web site and in some cases also add to site's link popularity .

Robot

Definition :

It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo's bot is inktomi slurp.

Robots.txt

Definition :

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEO use :

You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google's spider is allowed but not Yahoo's spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

S

Search Engine

Definition :

A database of information retrieved from indexing web pages from all over the web.

SEO use :

Example :

Google, Yahoo, MSN

Search Engine Optimization

Definition :

The process of modifying a web site's content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS

Definition :

Acronym for Search Engine Result PageS

SEO use :

The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider

Definition :

It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo's bot is inktomi slurp.

Site Map

Definition :

A special page on a web site that contains a tree-like representation of the link structure of the site.

SEO use :

It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Example :

Stop Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.

SEO use :

Using less of these words in your websites helps increase the keyword density of your original keyword.

Example :

Spam

Definition :

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

SEO use :

Spam could be ground for banning .

T

TITLE Tag

Definition :

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.

SEO use :

Title Tags influence rankings to a good extent, so spending time on them is worth it .Ensure that the right text is in it (i.e. include keywords / keyphrases relevant to the web page).

TITLE Text/Attribute

Definition :

Text that be attached to any HTML tag and appears when the mouse is positioned over the relevant tag content.

SEO use :

If used properly it can influence Search Engine Ranking.

U

UnEthical SEO

Definition :

The opposite to Ethical SEO. It involves employing underhand or illegal activites to increase search engine ranking.

SEO use :

UnEthical SEOs can get your sites banned from a search engine forever.

Example :

Cloaking, GateWay Pages etc are examples of unethical SEOs..

I hope these definitions and their use in Search Engine optimisation will be helpful to you to understand my further tips, strategies and articles...plz feel free to send your comments