First steps MUST be when creating any website

Here I am going to start an step by step series that can help a lot to beginners and they will easily learn and understand most of all about Search Engine Optimisation.

This series include different lessons written by Brad Callen, in which you can find each and every topic in detail.

Now in this First SEO Learning Lesson you can find each and everything about Keyword research, importance of keywords and many more. Also where and how to use kywords in content. I you are going to create a website related to your business you must follow the tips given in this lesson accurately if you want online success of your business and want to see your website among top ranks on major search engines. Read in deatail here..

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Top SEO Tips To get higher Search engine Rankings

Getting listed in search engines is not a difficult task but what matters how have your site been listed in a search engine. Your site can get higher ranking in all search engines if you follow ethical SEO strategies. In this article you can find some important SEO tips which can help you to get higher Search engine rankings:

1.Do Research on Keywords: Keyword being the weapon of your success in SEO as search engines work as per your keywords hence be careful while selecting right keywords. It is widely advisable to use Overture or Wordtracker tools to select right Keyword.

2.Work On Content: It is widely said that for websites ‘Content is King’. So concentrate on your web content and make sure that the content provides some unique information to your visitor and not duplicated from elsewhere. While writing content for your web pages, insert vital keywords which relate to the products and services that your company offers.

3.Proper Design: Design your site that clearly represent your business and make an easy navigation based on your keyword research. Your overall webdesign should be simple, nice and user friendly. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.

Be Search Engine Spider Friendly: Search Engines read the websites content through its spiders or crawler. These spiders go through the site and categorized them as per the need of searchers. Always make sure that you have HTML link in your main navigation on each page. Avoid javascript link and menus, flash, graphics as search engine spider’s can not read them.

5. Build incoming links to your site: Incoming links are very, very important for SEO and also possibly the hardest part of SEO to implement. One way Incoming Links always have more importance than reciprocal links. Avoid link farms and try to get links from authority websites, edu and gov sites as they have more weightage than others and also preferable by search engines. Writing articles and submitting them to various article directories is also a better way to get free one-way incoming links and it also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search Engine spiders are now more clever than you think and Search Engines update their algorithm time to time so don’t try to make them fool otherwise your site will be banned from search engines. So avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

Have a little patience and follow the Ethical methods of SEO. It will surely give you your desired results. For more articles please visit Google SEO tips

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About Google’s Supplemental Index :How to avoid it?

After completing a website the next step is to submit it to major search engines like google to be indexed. If you have created a well designed website by using ethical SEO methods then after a little time most of your web pages are indexed by google but still sometimes in search results or while checking your indexed pages using:

site: www.mydomain.com

You see that some of your pages shown written supplemental results at right side of the URL of that particular page, means that pages are in supplemental index of google and has not been in Google’s main index.

Supplemental result pages usually show up in the search index after the normal search results.

It makes a lot of confusion among website owners and they think what’s wrong with their web pages and why these particular pages are not in google’s main index. Even few webmaster think that perhaps these pages are banned or penalized by google and they don’t know what to do to correct it?

Basically google have two types of index, one is main index and other is known as supplemental index. When you submit or add your website to google, it sends googlebot to index your web pages. Googlebot usually index all webpages of your website and arrange them into Main Index or Supplemental Index based on their importance. So do not think that your webpages are banned or penalized by google if they are showing in supplemental results.

Google’s Adam Lasnik has also stated that when your site has pages in a supplemental index, it does not indicate that your site has been penalized. Even though this is probably correct, the effects are the same as being penalized.

Below are some important tips to get it out of supplemental index:

1. Add Unique Content: Content is a key area of Search Engine Optimization. Keep in mind to add only unique content on each page. Eliminate the duplicate content from your webpages, if you have as pages with duplicate content are main cause to land in the supplemental index.

2. Add unique meta tags: Add unique meta data for each page on your website. Always make sure to have unique title tags, description tags, keyword tags, etc.

3. Improve website architecture and internal linking: If your pages have complex navigation than improve it by making it easier to understand to googlebot as well as user. Add a sitemap and link it to all of your webpages. Be sure to link to the sitemap from your homepage so that googlebot can find it all links easily.

4. Add some more quality links: Try to get some more quality links for your pages as link popularity is all about trust now days. Just a few quality links from higher Page rank, a little older and already ranked domains may help a lot in convincing google a newer website deserve to be trusted.

5. Have a little patience: If you have checked and solve the problem and everything is all right then still it may take a while for many of the supplemental to go away. Just have a little patience and most probably your all webpages will be no more in supplemental index.

I think above tips will be help you to understand about google’s supplemental indexing. If you have any comments or suggestions feel free to share with me….at Latest SEO Tips and Strategies

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Free Tips To Generate Traffic and Link Popularity

The main objective of any Search Engine Optimization campaign is to generate traffic and attract more and more visitors by using different ethical strategies. Building link popularity is one of the most effective ways to make popular your website on the web and also getting traffic to your website. In this article you can find some important tips to generate traffic and obtain inbound links for your website:

1. Article Submission: Submitting article to various article submission directories is a better and effective way to obtain inbound link and generate traffic to your website. If you are an expert of your field and can write good content then write articles related to your business and submit them to article submission directories. Always remember to include a resource box having a link back to your website. If your article is impressive and informative to users then it will be published and increase your traffic as well as link popularity.

2. Directory Submission: Submitting your website to related web directories is an easy way to increase link popularity and generate traffic to your website.
By submitting your website to a directory you will get an inbound link that increases your link popularity. Often webmasters and many other people go to visit various web website directories for specific information so it also helps to generate traffic to your website.

3. Blogging: Business blogs are also an effective way to generate traffic as well as obtain inbound links to your website. Create a blog related to your business and make regular posts on that. Blogs are easily accessible and you can easily add or modify content in your blog. Always include a link back to your website in each and every post of your blog that will help to divert traffic to your website. If your blog posts are unique and informative then visitors may return back to your blog time to time for more information and it will increase traffic to your blog as well as your website and help to increase your link popularity.

4. Online discussion forums: Online discussion forums are also an excellent way to generate targeted traffic and building link popularity to your website.

There are three ways to participate in online forums. You can post any useful information related to general topic of that forum by starting a new thread, you can post your queries and also respond to requests for help. It is beneficial to take part in discussions in these forums, as they often provide you a signature box where you add a link to your website. These signatures appear in your each and every post. In this way it increase link popularity and targeted traffic to your website at no cost.

5. Press Releases: Press releases considered not only generating traffic and building link popularity to your site but also effective way to get noticed your business in media. You can write a well crafted content for press release or attempt to write something unique that will be useful to its users, write as shorter as feasible to maximize your efficiency and speed and submit it to popular press release sites to publish. Do not forget to include a link back to your website in press release.

6. Link Exchange request: Sending Link exchange request to other relevant websites is one of the most effective ways to generate traffic and building link popularity to your website. Only focus on sites relevant to your website but not the direct competitors and send them request to exchange links with your site. Make sure to have something unique to attract other webmaster to link to your site.

It results in long term so it requires a little patience. Avoid link farms and try to get links from authority websites, edu and gov sites and also focus on getting links from older websites.

Above tips will be useful to you, follow them and sure link popularity and traffic to your site will increase day by day. If you have any suggestions or comments feel free to share with me….

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Top 5 Tips to avoid Google Ban

It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesn’t follow ethical SEO Tips for optimizing website for Google. It happened to one of my friend’s sites in past. Through that experience I learned a lot about Google’s algorithm of indexing or ranking a website and giving it higher priority for targeted keywords. Like all if you want to avoid google ban for your site than you must follow the tips given below:

1. Make your site Accessible. This means that your site must have very good uptime. Always use reliable hosting service with good uptime (no less than 99%) and fast response time. Also ad a Robots.txt file in your root url. Your website may be drod by google SERPs if Googlebot comes to your site and cannot access it.

2. Add only unique and relevant content to your website. Add only unique content to your website. It must be informative and interesting to your visitors and relevant to your website theme. Write content for real humans and not for search engines. If you add a duplicate content on your site, copied from somewhere else, there will be more chances to be excluded from Google’s index.
3. Avoid spam to promote your website. Avoid spam as this mistake may causes of ban your website from Google index. In this way never use doorways, hidden text, auto-generated page, keyword stuffing, cloaking or any other type of unethical techniques.
4. Building link popularity for your website. Quality matters a lot and not every inbound link is always good. Take care of websites linking to you. Avoid to participate in link farms or FFA pages. Try to get links from related theme websites only. Avoid spamming forums, guest books, blogs or comments. Outgoing links are also very important. Pay attention on what sites do you link from your website. Avoid link to sites that use spam techniques, because this may harm your site and your site may be banned from Google.
5. Add A Sitemap. Provide a way for Googlebot to index the whole pages of your website. Create sitemap and link it to all pages of your website as sitemap helps Googlebot to easily access your all web pages. If you are using JavaScript or Flash links - duplicate them with plain text.

I think above tips will be useful to you all and by using these tips your site will never be banned from google....if you have any suggestion or comment fell free to share with me.....

Google ranking tips from a Google’s Matt Cutts

Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements:

Paid links:

Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.

Outbound links:

Matt Cutts said that links to other websites are good for users, and therefore good for search engines.

The impact of spammy domains that are owned by the same person:

Matt Cutts indicated that a webmaster who owns many spammy websites might get trouble with his other websites.

Google's supplemental index:

Pages in Google's supplemental results are parsed differently than pages in the regular index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit differently for supplemental pages. He didn't reveal details.

Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has hundreds of his own pages in the supplemental index.

Catalog pages and online store search result pages:

Google tries to avoid online store result pages in its own result pages. If an online store search result page looks like search results that are available anywhere else, then Google doesn't like the page. It's much better if it has unique content.
Category pages in online shops work better according to Matt Cutts. However, a product should only be listed in the best-applicable category instead of being listed in 30 different locations.

Matt Cutts recommended to analyze the web pages that currently have high rankings because webmasters can learn from them.

Effective Ways to Promote Your Website For Free Online

After creating a website, promotion of the website is obviously the next step. Here I am going to
suggest some points by that you can effectively promote your website online free of cost totally free.

1. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

2. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

5. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

I think above points will be useful for you. Please feel free to share your comments....