Anatomy of Google’s search snippets

Google Owns a Search Engine Optimisation Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned.

What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick.

This fact is of course raising some eyebrows in the industry. Google has consistently maintained that there is no way that people can pay for better search engine placement in the organic index, a stance that the company still claims applies despite this recent purchase. In fact, a portion of Google's published guidelines about SEO says, "While Google doesn't have relationships with any SEOs and doesn't offer recommendations..." In another portion, Google says "While Google never sells better ranking in our search results..." However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement. It seems like a pretty black and white issue, but Google would obviously prefer that it was kept delightfully blurry.

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Matt Cutts Confirms Google PageRank Update

Most of people were looking for page rank updation by Google since last week of July this year. This was obvious because generally Google PR updation takes place after every 3-4 months and the last PR update held in April of this month.

In the first week of August people have seen a little fluctuation in PR and number of backlinks of their sites in some places. But this fluctuation was just happened with fewer sites so people were confused about that PR updation has been completed or still have to complete.

Recently last week in October, people again have seen a great fluctuation in PR of their sites and also in their number of backlinks and hope that PR updation has been finished for this time now. and yes people were right as Matt Cutts confirmed Page Rank Update for this time in an email to Search Engine Journal on 29th October.

Matt Cutts emailed Search Engine Journal last night to let us know that in fact, the partial Google ‘Toolbar’ PageRank update which happened last week was a result of Google’s campaign against paid linking and advertisement links which influence PageRank.

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TOP 10 COMMON SEO MISTAKES

Webmasters spend a lot of time and efforts on optimizing a website. They try different strategies to get higher search engine rankings for their website, but some of them fail to get desired results just because of some mistakes. In this article I have listed some common mistakes which should be avoided while optimizing a website as they may have adverse effect on your Search engine rankings:

1. Keyword Stuffing: Putting the same keyword again and again or using hundred different spellings or tenses of the same keywords in your keyword meta tag is known as keyword stuffing and considered as spam by search engines. You must avoid it as it may harm your search engine rankings.

2. Duplicate Content: Make sure to have some unique and informative content for users on all web pages, it must be related to your business. Having the same content on your different pages of website must be avoided as it may have an adverse effect on your search engine rankings.

3. ALT Tags: Do not forget to add ALT tag while using images in your website. You can use your targeted keywords also in ALT tags. It makes your website accessible for search engine spiders.

4. Framesets: Avoid using framesets as frames-based pages behave differently from standard Web pages, affecting essential Web functions like printing and navigation. search engines cannot index framesets.

5. Navigation and internal linking: Proper navigation and internal linking is also matters a lot. Navigation menu should be easily accessible by users. Make sure that the anchor text linking to pages within your own website is relevant to the target page.

6. Anchor Text of Inbound links: Having a lot of inbound links is not enough but the anchor text pointing to these links is also very important. The anchor text should be targeted to your main keywords and the web page they point to should have those keywords.

7. Redirects: Redirect is used to re-route users from one URL to another and search engines consider it as you are trying to trick them. You must avoid it, if necessary then use only ‘301 redirect’ which is the safest method to redirect.

8. Cloaking: Cloaking is a technique used by some webmasters to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.

9. Over Optimisation: Over optimization shows that your site has been designed for search engines and not for users. It may drop your search engine rankings as search engines are now able to detect over optimized sites so you must avoid over optimization.

10. Impatience: Search engine optimization requires a lot of patience. You must wait for few months for results after optimizing your website. Have a little patience and you will get your desired results if you properly optimized your website using ethical SEO techniques.

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SEO Basics: On-Page Optimisation

Search Engine Optimization (SEO) is the art and science of managing web pages attractive to get high rankings on the search engines and to make easily accessible for its users. As better the page optimized is, the higher a ranking it will get in search engine results. The main part of SEO are ON-Page and Off-Page Optimisation The objective of both Optimization is to improve the ranking of the web sites in all major search engines through on page and off page factors like optimizing keywords and content, web design, accessibility, building link popularity, search engine submission, directory submission etc.

As a part of a successful SEO campaign On-page SEO plays a vital role in initial design and development of the site for the success of your website. SEO involves a wide range of on-page strategies and techniques to improve search engine rankings. Below are some ON-Page SEO techniques which are often widely used to utilize SEO:

Keyword Research:
The First and the most crucial step for optimizing a website is to research and define the best keywords. Right keywords selection can make you more visible and help you reach your target visitors and improves your search engine rankings too.You need some relevant or well known keywords which are usually used by people to get listed in search engines. In absense of right keywords search engines will not list your website.

Web Design:
Optimising Web design of a web site is one of the important steps in SEO . Your website must be well designed using required applets to be easily noticeable. Here are given some mistakes which people often do not care but you must avoid them otherwise it will be difficult to get better rankings in search engines. You should avoid frames and also if you use flashes in your content as search engine spiders would not able to read flash text. you must add a discription while using images.

Title Tag:
Title Tag plays an important role in SEO. Don't ignore them. Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.

Meta Tag:
Meta tags are devalued now and has not as much importance as earlier but still it is important for some other search engines other than google.META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.

Alt Tag:
ALT Tags are also so important for web pages, it plays important role in webpages from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed informations. It also enable and enhance access for people with various disabilities.

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How onpage optimization factor can boost your rankings?

In previous article by Brad Callen First steps MUST be when creating any website you come to know about keword research and importance of keywords in success of a website. I think that you will easily understand all thing described in that article and now I would like to move you to the next step of creating a well structured and designed website with proper use of keywords.

In this article you will find and easily learn about how to use keywords in your website so that it will look pretty good and be useful and easily accessible to users. Basically after selecting keywords for your site here you will come to know how to use keywords title and other tags in your website content and How changing 1 onpage optimization factor can boost your rankings by over 350 positions.

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New Way To Find Supplemental Results

Just few days or you can say weeks earlier supplemental results or google supplemental index was the topic of discussion among webmasters and people have a lot of confusion regarding to supplemental results but as I have experienced and come to know last week that supplemental results are no more existing. Same happen not only with my sites but also with all other sites and then like other webmasters I also assumed that Google has dropped the supplemental results and supplemental index will be no more exist.

But now the surprising matter is that Supplemental Results are still exists, just the Syntax has been changed. Now you can easily find pages which are not in main index but can be found in supplemental results.

Now here is a new way to find supplemental results like a search for site:http://www.webexcelsolutions/& returns supplemental results for http://www.webexcelsolutions.com/

Now you can use to type:
site:www.yourdomain.com/&
in google search box to get supplemental results for your site.

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