Tuesday, March 27, 2007

GOOGLE LATEST:All about Google's new PPA advertising product - View Article

Google is testing a new advertising system that allows businesses to advertise on a cost per action basis. You can find Google's own announcement here.

How does Google's new product work?

Until now, Google has primarily sold pay-per-click (PPC) ads, so-called AdWords ads: advertisers pay when someone on Google or a Google partner site clicks on the ad.

Google AdWords has one big advantage and one big disadvantage: You only pay for clicks of potential customers, but you risk paying a lot of money for nothing because of click fraud.

There has been a lot of debate around click fraud because Google has a short term financial incentive to promote it. Google's new advertising product is "pay per action" (PPA). You don't pay per click anymore but you pay when a customer takes further action, such as requesting a catalog, signing up for a newsletter or buying a product.

PPA advertising is meant to mitigate the risks of click fraud.

How can Google track the action?

If you use Google's PPA advertising product, then you must use Google's conversion tracking code in the HTML code of your web pages.

Of course, the advertiser has an incentive not to confirm the action, but cheating does not make sense. Like PPC ads, PPA ads will likely be ranked by profitability to Google.

What are the consequences for the market?

Google will be able to better maximize revenues on its advertising network, and it also should allay the concerns over click fraud.

Google's new PPA program is in direct competition to affiliate marketing networks such as Commission Junction and LinkShare. Publishers could leave those affiliate marketing networks and concentrate on Google's PPA program.

Yahoo und Microsoft will certainly offer similar PPA programs in the future. The current players on the PPA market Snap and Turn now face heavy competition.

What are the consequences for you?

If you already track the return on investment (ROI) on your PPC ads, then you won't be affected much. If you don't track the ROI yet, take a look at ROI tracking tools such as AxROI which can save you a lot of advertising money.

If you are a smaller advertiser, then PPA advertising could mean that you will pay less for better results in the future, and that you will never worry about click fraud again.

Note that Google's pay per action program is currently in beta test. This means that there are some limitations:

  • participation is by invitation only, you must fill out a web form to request participating in the program
  • the PPA program is currently only available to US customers
  • ads are limited to Google's content network of partner sites (Google AdSense)

Google Help : Search Features

Google Help : Search Features

The importance of robots.txt

Although the robots.txt file is a very important file if you want to have a good ranking on search engines, many Web sites don't offer this file.

If your Web site doesn't have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn't contain errors.

What is robots.txt?

When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored.

The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for example:


How do I create a robots.txt file?

As mentioned above, the robots.txt file is a simple text file. Open a simple text editor to create it. The content of a robots.txt file consists of so-called "records".

A record contains the information for a special search engine. Each record consists of two fields: the user agent line and one or more Disallow lines. Here's an example:

    User-agent: googlebot
    Disallow: /cgi-bin/

This robots.txt file would allow the "googlebot", which is the search engine spider of Google, to retrieve every page from your site except for files from the "cgi-bin" directory. All files in the "cgi-bin" directory will be
ignored by googlebot.

The Disallow command works like a wildcard. If you enter

    User-agent: googlebot
    Disallow: /support

both "/support-desk/index.html" and "/support/index.html" as well as all other files in the "support" directory would not be indexed by search engines.

If you leave the Disallow line blank, you're telling the search engine that all files may be indexed. In any case, you must enter a Disallow line for every User-agent record.

If you want to give all search engine spiders the same rights, use the following robots.txt content:

    User-agent: *
    Disallow: /cgi-bin/

Where can I find user agent names?

You can find user agent names in your log files by checking for requests to robots.txt. Most often, all search engine spiders should be given the same rights. in that case, use "User-agent: *" as mentioned above.

Things you should avoid

If you don't format your robots.txt file properly, some or all files of your Web site might not get indexed by search engines. To avoid this, do the following:

  1. Don't use comments in the robots.txt file

    Although comments are allowed in a robots.txt file, they might confuse some search engine spiders.

    "Disallow: support # Don't index the support directory" might be misinterepreted as "Disallow: support#Don't index the support directory".

  2. Don't use white space at the beginning of a line. For example, don't write

    placeholder User-agent: *
    place Disallow: /support


    User-agent: *
    Disallow: /support

  3. Don't change the order of the commands. If your robots.txt file should work, don't mix it up. Don't write

    Disallow: /support
    User-agent: *


    User-agent: *
    Disallow: /support

  4. Don't use more than one directory in a Disallow line. Do not use the following

    User-agent: *
    Disallow: /support /cgi-bin/ /images/

    Search engine spiders cannot understand that format. The correct syntax for this is

    User-agent: *
    Disallow: /support
    Disallow: /cgi-bin/
    Disallow: /images/

  5. Be sure to use the right case. The file names on your server are case sensitve. If the name of your directory is "Support", don't write "support" in the robots.txt file.

  6. Don't list all files. If you want a search engine spider to ignore all files in a special directory, you don't have to list all files. For example:

    User-agent: *
    Disallow: /support/orders.html
    Disallow: /support/technical.html
    Disallow: /support/helpdesk.html
    Disallow: /support/index.html

    You can replace this with

    User-agent: *
    Disallow: /support

  7. There is no "Allow" command

    Don't use an "Allow" command in your robots.txt file. Only mention files and directories that you don't want to be indexed. All other files will be indexed automatically if they are linked on your site.

Tips and tricks:

1. How to allow all search engine spiders to index all files

    Use the following content for your robots.txt file if you want to allow all search engine spiders to index all files of your Web site:

    User-agent: *

2. How to disallow all spiders to index any file

    If you don't want search engines to index any file of your Web site, use the following:

    User-agent: *
    Disallow: /

3. Where to find more complex examples.

    If you want to see more complex examples, of robots.txt files, view the robots.txt files of big Web sites:

Your Web site should have a proper robots.txt file if you want to have good rankings on search engines. Only if search engines know what to do with your pages, they can give you a good ranking.

Source:Importance Of robots.txt

Build -- and Promote -- Your Web Site so 'They Will Come'

Build -- and Promote -- Your Web Site so 'They Will Come'

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Cool Google Tricks

Here are some Useful tricks to make you search As Relevant To Your Need:

Type the following prefixes manually in the Search Box and watch their utility:

  1. link:url Shows other pages with links to that url.
  2. related:url same as "what's related" on serps.
  3. site:domain restricts search results to the given domain and tell about the no of indexed pages for that domain
  4. spell: will spell check your query and search for it.
  5. stocks: will lookup the search query in a stock index.
  6. filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
  7. daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
  8. maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
  9. phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
  10. site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
  11. allintext: searches only within text of pages, but not in the links or page title
  12. allinlinks: searches only within links, not text or title
  13. allinurl: shows only pages with all terms in the url.
  14. inurl: like allinurl, but only for the next query word.
  15. allintitle: shows only results with terms in title.
  16. intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
  17. cache:url will show the Google version of the passed url.
  18. info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
  19. Enter just the word http for your search to find the top 1000 PageRanked sites.
  20. Enter only www in your search to see how Google ranks the top 1,000 sites.

Thursday, March 22, 2007

Next Generation Search -An Interview with Google's Matt cutts

Hi Friends,

Here I am posting a recent interview of Head of GOOGLE's Web Spam Team- Matt Cutts
about new generation search with Richard.
Written by Richard MacManus

Last week I had the pleasure of interviewing the head of Google's Webspam team, Matt Cutts. The topic of our conversation was Next-Generation Search. In my pitch to get an interview with someone at Google, I explained how Read/WriteWeb has been covering
Next-Gen search a lot and so it would (obviously) be great to get Google's views on this topic!

Matt Cutts is a well-known Google identity, who apparently gets mobbed by fans at SEO conferences. His Wikipedia page states that he co-invented one of the most well-known patent filings from Google, involving search engines and web spam. One note about the following interview: Google has a policy of not discussing competitors, so a few of my original questions had to be dropped or re-phrased.

Richard: When we write about 'next-generation search' on Read/WriteWeb, a lot of times we position it as: how can a startup become the next Google? But obviously Google is also hard at work with next-generation search technologies. Can you give us an overview of what Google is working on in regards to next-gen search - e.g. personalized search, AI, etc.

Matt: I think personalization has a very high chance of being able to improve search for the average user. One of the great things about it is, you don't really have to do a lot of work. Once you decide this is something you're interested in, Google can take care of a lot of the details. I recently saw a post online where somebody was complaining about metadata and having to make metadata - and the nice thing about personalization is that it's free for the user. So as far as the next generation of search, I think that is something that is very exciting.

Richard: Can you give us a couple of examples of how Google is implementing personalization?

Matt: I think of localization as a type of personalization. If you type in a query like "football", that will give you different results in the US versus the UK. And a query like "bank" done on Google - in New Zealand it will get New Zealand banks, in Australia it will get Australian banks. And it makes a big difference to know those sorts of things. So that's just personalization at a country level, but it already shows the sort of potential that you can reach.

Richard: Also recently Google implemented personalization with Google Accounts, so I believe personalization can happen out of that, via the main Google search?

Matt: Absolutely, yes. It's nice because the mental model that users have to keep has been simplified. So now if you're signed into Google search, we will be able to help personalize your search results. And that's a really nice win, because it's much easier for people to know. If I don't want personalized search results, I can just click in the top right and sign out. But if I am signed in, I can check that by just looking at my email address in the top right - then I know that I'm benefiting from personalization automatically.

Richard: What do you think about semantic technologies (like for example Hakia)? How important is natural language understanding for search and is Google doing anything in this direction?

Matt: We do pay a lot of attention to a lot of different technologies, so I would define Google's approach as very pragmatic. And we keep an eye on the entire space and we try to say, ‘ok what are the areas that are most promising for users?’ Historically it's always interesting to view the progress of semantic technologies. For example if you do a search like: 'how many states are in America?'. Some search engines that claim to be semantic won't do a good job in delivering the right results, whereas Google can do a very good job - even if you think, ‘ok how can they handle natural language, or how can they handle the semantics of that search.’ And I think what Google benefits from is the sheer size of the Web and the sheer amount of data, and it really does help us understand the meanings of words and synonyms. So we do have a pragmatic approach and we don't necessarily place all our bets on one particular way of doing things. We are exploring a lot of different things all at once.

Richard: So you would say that Google is already doing that kind of semantic technology, that it's just integrated into the current service you provide?

Matt: Yeah, I would say there's a lot of semantic technology already built in, under the hood of Google.

Richard: One of the most popular posts this year on R/WW was one called The Top 100 Alternative Search Engines. What are some of the "alternative" search engines that have most impressed you lately? Or if you can't mention names, what are some of the technologies that impress you? The February list had 32 changes and so it perhaps indicates the sheer speed of innovation in search.

Matt: You also did a really good job in another post, where you had a poll that asked what would be next [in search]. It was interesting that 209 votes were for personalized search, and after that Artificial Intelligence. I think a lot of those trends are very interesting. Having a lot of data, we are able to try things as different as visualization, all the way up to things like clustering, or query refinement. Sometimes at the bottom of our search results, if we think it's relevant, we'll take the user's query and suggest other related queries. And that's something that Google didn't launch for a while, but we wanted to test it and get the best possible result. It didn't make sense to launch it until we found a combination that we thought was very good for the user. But I do think that we watch a lot of those different technologies and try to stay aware of what people are doing in the industry and what people are trying.

Richard: SearchMash is an experimental site from Google [introduced around Oct/Nov 2006], with some new Ajax-powered UI ideas. Can we expect any of the SearchMash features to be implemented into the main google.com UI any time soon?

Matt: There is a possibility, but not a guarantee that the features you see on SearchMash will be seen on Google search. It's always a trade-off and we have to consider things like how well something might be supported by different browsers, how much users like it, and also how much screen real estate or time to ramp up on a feature it might take. For example there was an interesting feature on SearchMash where you could start typing anywhere on the page and it would start filling in the search box for you. But that wouldn't work with every single browser. I think the big value in SearchMash is that it lets us try a lot of very different user interfaces - things that might throw your average user. And we can try out those really unusual interfaces and see how people respond.

Richard: On our Alt Search Engine list, there were some search engines with amazing UIs - e.g. one had a talking avatar. So I guess you could, in future, experiment with that kind of UI on SearchMash...

Matt: Yeah, it's fun because once you step off the Google domain, you've got a lot more freedom to try different things - including bringing in image results, results from news, all sorts of fun things. So it's a fun playground to have, and I'm glad that we introduced it.

Richard: Google Base is essentially a database of structured content and home for many different verticals currently (jobs, vehicles, classified). There's also GData and the Google Base API. Can you explain how all these things fit together and what (if any) impact it will have on search going forward? I presume that structured data will become very useful for Google search over time, so perhaps you could help our readers understand that some more...

Matt: It's certainly the case that structured data is really interesting, because once you have data in different fields, you can imagine doing different types of searches over it. And GData is especially interesting, because it almost provides a way to plug data into Google. Which throws up a lot of interesting possibilities. For example, Google's had a couple of other types of searches - we've had patent search, code search, book search - and those are slightly different verticals, a little more free-form. But you could certainly imagine being able to search over new verticals; and having that fielded search, or the structured content (however you want to refer to it) can definitely be really useful as far as letting people have more flexibility. So I'm pretty excited about it, but it's always hard to say how things will go in the future and the direction things will go.

Richard: Do you have any plans for vertical search beyond blogs, I mean the major verticals... for example Microsoft bought a health search company recently. So is Google going to do anything in those major verticals?

Matt: Well, there are two answers to that. Firstly things like patent search, code search, book search - whether you want to call them vertical search is kind of up for dispute. They search over different types of data. So for example with Google Calendar, being able to search over calendar data or Gmail being able to search over email, is an entirely different and new capability. And really, really interesting. I'll let you decide whether to call that vertical search or not.

My second answer though, is that I think it's really interesting that Google has taken a step back and looked at the general issue of vertical search - and as a result has introduced Google Custom Search Engine (CSE). It's built on the power of Google Co-op, and the wonderful thing about it is that it lets anybody define their own custom search engine. And not just something feeble, we're talking about the ability to add 5,000 URLs very easily - and not just to filter over them, but to be able to boost for some sets of URLs, and detract or downgrade other sets of URLs.

So what's really interesting to me is if you think about a new vertical, for example podcasts, you could certainly have Google say: ‘well ok, how do we search over podcasts?’ But if you go into Google Custom Search Engine, I think there's been dozens of people who've actually made their own podcast search engines - by using the power of CSE. For example, the other day I found a search engine for 'engineering podcasts', so you could search for Google and get all the podcasts about tech talk, etc. I think that's a really interesting approach. I'd certainly say that we want to return the best results to users, so in some cases it might make sense for Google to look at individual areas. But the general issue is often well addressed by giving the power to the people, so to speak, and letting them build their own search engines. So it's really been fun to see just how many people have signed up for it, and how much growth the custom search engine area is getting.

Richard: Your particular area of expertise is fighting spam. Can you tell us the latest on how Google is trying to keep its results pure... what are some of the trends in fighting spam?

Matt: We've done a lot of stuff to return better search results for users over the last year, including on web spam. For example, we've got internal metrics that we keep track of to show that we're doing a much better job than even a couple of years ago, to make sure that a user doesn't randomly come across spam. One of the big trends last year and continuing into this year is internationalization. It's really important for us to be able to offer spam-free search in any language, whether it's French, Italian, German, Chinese or Japanese. So a lot of what my team looks at is trying to make sure that any new approach that we do, we are also able to do in a scalable and robust way across many languages. So that's probably the biggest trend.

Tuesday, March 20, 2007

India rocks

India's Virender Sehwag celebrates after
completing his century during their World Cup cricket match against Bermuda in Port of Spain March 19, 2007. REUTERS/Adnan Abidi

now India rocks with MORE RECORDS...i.e.in world cup2007
Port of Spain (Trinidad), March 20 (IANS) A scorching form-finding eighth century from Virender Sehwag was the highlight of India's world-record 257-run win over minnows Bermuda in an important Group B World Cup encounter here Monday.

Propelled by Sehwag's stroke-filled 114 and sparkling half-centuries from Sourav Ganguly (89), Yuvraj Singh (83) and Sachin Tendulkar, India posted 413 for five wickets in 50 overs - their all-time highest, top score of the World Cup history and fourth highest in all ODI cricket.

Later, pacer Ajit Agarkar and leg-spinner Anil Kumble took three wickets each to shut first-timers Bermuda out for 156 in 43.1 overs to help India register the biggest ever victory in terms of runs - and earn their first two points.

Experienced David Hemp remained unbeaten on 76 - the lone highlight of the Bermuda innings at Queen's Park Oval.

The previous biggest victory margin in the World Cup as well as in one-day cricket history was Australia's 256-run verdict against minnows Namibia during the World Cup in Potchefstroom Feb 27, 2003.

Sehwag, who cracked his first ODI century in 59 innings or almost two years, was adjudged the Man of the Match for his 87-ball knock (17x4s, 3x6s).

India needed to beat Bermuda by a big margin to stay in contention for a place in the second round, Super Eight, and improve their run rate, which could come into play if two or more teams finish with the same number of points.

India's third and final group match is against Sri Lanka Friday here.

Rahul Dravid's team, asked to bat first after Bermuda captain Irving Romaine won the toss, did both tasks admirably. Besides, they made the first 400-plus total in the World Cup history, hitting 30 boundaries and 18 sixes collectively.

Batting at No. 3, Sehwag went hammer and tongs and rubbed off his form on all specialist batsmen, barring Robin Uthappa (3), as India broke a host of records at the cost of a team that had qualified from the ICC Trophy in 2005.

After Sehwag, Ganguly (89, 114 balls, 6x4s, 2x6s), Yuvraj (83, 46 balls, 3x4s, 7x6s) and Tendulkar (57 not out, 29 balls, 2x4s, 4x6s) played in a manner like they were teaching school kids a lesson in batsmanship.

Along the way, India, playing their 645th match, registered their best ever total, which was also their best in World Cup competition.

Their best in all ODIs was 376 for two in 50 overs against New Zealand in Hyderabad Nov 11, 1999. Monday's total was the fourth highest total in the ODI history and it came in the 2,542nd match.

India's previous Cup highest was 373 for six in 50 overs against Sri Lanka at Taunton, England, in 1999, while the World Cup record was held by Sri Lanka, who had scored 398 for five in 50 overs against Kenya in Kandy in 1996.

The world record is 443 for nine in 50 overs by Sri Lanka against the Netherlands at Amstelveen July 5 last year.

There were several positives for India from the match, but the most heartening for millions of fans was the return to form of swashbuckling Sehwag, who had not scored a half-century in seven innings.

Not only did the Delhi batsman roared back into form after initial tentativeness, but he also got the runs in typical rapid-fire manner. He reached his 24th half-century off just 43 balls and contained 11x4s, or 44 runs through boundaries.

His second half-century was a shade quicker (off 38 balls) than the first one, which meant that he completed his century off 81 balls (14x4s, 3x6s, strike rate 123.45).

The 28-year-old was finally out as the second wicket - Uthappa was the first to go -- when he mistimed a shot off Kevin Hurdle and Malachi Jones accepted the catch. The bulk of his runs came between the third man and cover region even as he tried to play straight most times.

Sehwag, who meditated during the innings by taking deep breaths, scored at a strike rate of a brilliant 131.00. With this knock, he took his career aggregate to 4,949 in 169 matches. He has also hit 24 half-centuries. His overall strike rate now is a fabulous 96.56.

He was out when at 205 and the team headed towards a mammoth total. Sehwag and Ganguly added 202 runs for the second wicket after the bulky Dwayne Leverock took a stunning catch at the wide lone slip to dismiss Uthappa off Malachi Jones.

Ganguly was still occupying the other end in his new role as the sheet anchor. The left-hander stepped up the scoring rate after the arrival of Mahendra Singh Dhoni, who was promoted to No. 4 to maintain the tempo.

Ganguly duly completed his second successive half-century, following his 66 against Bangladesh, before impetuosity got the better of him and he was stumped by Dean Minors off Delyone Borden.

Dhoni played a cameo of 29 off 25 balls, hitting two boundaries and one six.

It was the clean hard hitting from Yuvraj and Tendulkar that set the sparsely filled stands ablaze, giving a reason for Indian supporters to shout about. They added 122 runs for the fifth wicket.

Yuvraj was severe on the leg side as he repeatedly went down on his knees to sweep or loft the ball in midwicket region. Most of his seven sixes came on the onside.

Tendulkar, in contrast, chose to play mostly in the long off region. He also lofted his sixes in that area as he extended his fine form, barring the aberration against Bangladesh.

Tendulkar and Dravid (7, 2 balls, 1x6) remained unbeaten.

Under the huge burden, the Bermuda batsmen crumbled as expected. Five of them failed to score and only three reached the double figures.

Seasoned campaigner Hemp (105 balls, 9x4s, 1x6) showed the gains from his English county stint. Minors chipped in with 21 (36 balls, 3x4s, 1x6) and Delyone Borden made 13 off 38 balls (1x4).

The only consolation for Bermuda was that they unexpectedly batted as long many 43.1 overs.

Left-arm pacer Zaheer Khan took two wickets, both coming at the start of the innings, while Munaf Patel and Tendulkar bagged one each. Sehwag bowled five fine overs but he was the only one not to take a wicket.

4 more details go to

Tuesday, March 13, 2007

Mission World Cup 2007

WORLD CUP to hamara lakshya hai Aur

Lakshya to pana hi hai.....
bus aapki wishes ki DARKAR hai

Send your Wishes to teamindia2007_worldcup@yahoo.co.in

Monday, March 12, 2007

Understanding RSS: A Quick Guide For The Insanely Busy Executive

As an insanely busy guy myself, I’m always on the prowl for useful tools that make my life easier, save me time and give me an edge. Much like those early days after you discovered email, and now can’t even think about how you’d live without it, RSS will change your life. Unlike email, it won’t take you that long to get started and it won’t cost you anything.

I’ll tell you what RSS stands for (Really Simple Syndication), but it’s really not important to know that unless you’re looking to impress your friends and family.

What it does: Let’s assume that you go to some number of websites on a semi-regular basis. Could be mainstream news sites, could be blogs like this one, could be any number of different places. The reason you go to these sites is usually to get information. Let’s say there are 20 or so of these sites. Some sites you may visit daily, others you visit “every now and then” just to see if there’s something new of interest. Now, imagine you had an assistant, we’ll call him Ralph. Here’s what Ralph does: He visits each of the sites you care about every 15 minutes. He checks to see if there’s anything new on those sites. If he finds something new, he retypes the relevant content from just the new stuff he found (ignoring all the other old stuff that you’ve already seen) and provides it to you in your email inbox – magically categorized by which site it came from. Boy this saves you a bunch of time! Instead of you having to manually go to the sites, Ralph does it for you. Instead of having to mentally “adjust” your reading habits based on the fonts, graphics and other layout of each individual website, Ralph makes it easy for you to scan the article you’re interested in – because they’re all in the same format. Most importantly, Ralph makes sure that you don’t waste a second reading the same content twice (which you may likely do if you visit the sites on your own, because you have to scan around and try to remember what stuff you’ve already read). So, RSS makes possible what Ralph does – only better.

Why You Should Care: Two primary reasons: It's a quick and reliable way to keep track of information on websites that you care about. Beats having to visit these sites sporadically. Second, since the information is formatted in a consistent manner, you end up spending less time "scanning" the information. Imagine if your newspaper was printed such that each article was in it's own font and had it's own layout. That's the way the web is for you withour RSS. Using RSS fixes that problem. Net result is that you're able to process information more efficiently than doing this manually. It's worth the 10 minutes time it takes to get started.

How It Works: Basically, you use an RSS reader application (either web-based or desktop-based) and add a list of "feeds" (basically websites) that you want to subscribe to. Once you do this, the RSS software goes out and visits your designated websites periodically. Whenever it finds something new, it pulls that information in for you to read. When it does this, it uses a special format to get the data (which is a form of XML). This is what makes it possible to visually show you the content in a consistent manner.

What You Need: The basic software you need is known as an RSS reader. This is the software that replaces Ralph. You basically tell the software all the different websites you want it to visit, it checks their “RSS feed” and determines if there’s anything new. There are lots of free RSS readers out there (I use OnFolio, which is now free as part of Microsoft’s Live Toolbar). But, if this is the first time you’re experimenting with RSS, no need to even download anything, you can use one of the existing web-based RSS readers for that. Google just came out with a free web-based RSS reader. You can signup for it here: http://www.google.com/reader . Another popular reader is BlogLines (http://www.bloglines.com) Either of these will take no more than a minute, and you’ll be subscribing to RSS feeds in no time.

How To Get Started: It’s easy. Once you have Google Reader (or your RSS software of choice) ready to go, you simple keep an eye-out for websites that have an orange icon that looks like this or this . These icons indicate that the site you are visiting supports RSS. At this point, you can click on these icons. The resulting page may give you a simple way to add the website to your RSS reader (for example, you may see an “Add To Google” button). If not, simply copy the URL from your browser into your clipboard. Then, click on the “Add Subscription” button on the left in Google reader and paste in the URL. That’s it.

Quick Test: To try it out, you can subscribe to the RSS feed for this site by copying/pasting the following URL into Google Reader: http://feeds.feedburner.com/hubspot

Once you start using RSS as a way to quickly get website updates, you’ll never turn back. It is a significant time-saver.

Send you comments or query to me.

Neeraj Srivastava

12 Quick Tips To Search Google Like An Expert

If you’re probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn. On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article. You’ll then have it on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following tips are based on my own experience and things that I actually find useful. The list is by no means comprehensive. But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. I’ve kept the descriptions intentionally terse as you’re likely to grasp most of these simply by looking at the example anyways.

12 Quick Tips To Search Google Like An Expert

  1. Explicit Phrase: Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

  1. Exclude Words: Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the “-“ sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

  1. Site Specific Search: Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

  1. Similar Words and Synonyms: Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

  1. Specific Document Types: If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

  1. This OR That: By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).

Example: internet marketing OR advertising

  1. Phone Listing: Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).

  1. Area Code Lookup: If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

  1. Numeric Ranges: This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods. This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

  1. Stock (Ticker Symbol): Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

  1. Calculator: The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

  1. Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

Hope this proves useful in your future Google searches. If there are any of your favorite Google power tips that I’ve missed, please feel free to share them in the comments.

Tuesday, March 6, 2007

Google Poem

SEO-gogle poem-----

Is this the real life-
Is this just fantasy-
Caught in an update-
No escape from reality-
Open your eyes
Look up to the SERPs and see-
Im just a poor boy, I need no sympathy-
Because Im easy come,easy go,
Get them high,then drop low,
Anyway the Algo blows, doesnt really matter to me,
To me

Google,just killed a site,
It was spammy, so Matt said,
Pushed the button,now its dead,
Google, Cheques had just begun,
But now Ive gone and thrown it all away-
Google oooooo,
Didnt mean to make you mad-
But I'll have ten more sites up this time tomorrow-
Carry on,carry on, 'cos nothing really matters-

Too late, my time has come,
Sends shivers down my spine-
Making new sites all the time,
Goodbye everybody- Ive got to go-
Gotta leave you all behind and autogen -
Google oooooo- (any way the SERPs blows)
I dont want to drop,
I sometimes wish I'd never started spamming at all-

I see a little silhouetto of a man,
Pointywhitehat pointeywhitehat will you press the spam button?-
Manual checks and script off - very very frightening me-
Soddin' Google,
Soddin' Google,
Soddin' Google,- let it go-
But Im an evil spammer and the search engines hate me-

Hes just a spammer boy from a black hat forum-
Spare him his site from this updating spree

Easy come easy go-,will you let it go?-
Marissa! no-,we will not let it go-let it go-
Marissa! we will not let it go-let it go
Marissa! we will not let it go-let it go
Will not let it go-let it go
Will not let it go let it go

Matt and Adam, Larry/Sergey, oh please won't you let it go-
The Heilibub has a devil put aside for me,for me,for me-

So you think you can ban me and spit in my eye-
So you just now delist me and leave me to die-
Oh Google -cant do this to me Google -
Just gotta get top-just gotta gettop in the SERPs-

Google doesn't matters,
Anyone can see,
Google doesn't matter - MSN and Yahoo work for me,

Any way they rank me....

Search engine news of the week

1-Invalid clicks – Google's overall numbers

Our invalid clicks rate – the activity rate – has remained in the range of less than 10% of all clicks every quarter since we launched AdWords in 2002. [...]

Because of the broad operation of our proactive detection, the relatively rare cases we find of advertisers being affected by undetected click fraud constitute less than 0.02% of all clicks.

For More Detals Click HERE...

2-Google's Matt Cutts: A quick word about cloaking

"Cloaking is serving different content to users than to search engines. It’s interesting that you don’t see all that much cloaking to deliver spam these days. If you see people doing spam, they tend to rely on sneaky redirects [...]

When a Google user clicks on a search result at Google, they should always see the same page that Googlebot saw."

For More Detals Click HERE..

3.Google now challenging ITV to be UK’s top advertiser

"Google’s UK advertising revenue has risen by 83 per cent, making the search engine second only to ITV as Britain’s highest advertising earner. [...]

Google denied that the rise in its revenues, which have nearly quadrupled in the UK since 2004, represented a threat to traditional media, saying that broadcasters stood to benefit greatly from growth in online advertising."

For More Detals Click HERE..

Friday, March 2, 2007

Holi Specials

Holi Specials...


Festival of ColoursHOLI HAI... Come holi and the streets will reverberate with the chants of Holi hai...

Colours will fill the atmosphere as people throw abeer and gulal in the air showing great joy and mirth in the arrival of this Spring Festival.
Holi marks the end of the winter gloom and rejoices in the bloom of the spring time. It is the best time and season to celebrate; Holi provides this opportunity and people take every advantage of it.

Days before Holi, the markets get flooded with the colours of every hues. This aptly sets the mood of the people till the actual day of Holi. It is such a colourful and joyous sight to watch huge piles of bright red, magenta, pink, green and blue every where on the streets. Buying those colours seems as you are bringing joys and colour to your home and into your life.

Children take special delight in the festival and demand every colour in loads. They have so many plans in their mind. They have to be the first to apply colour to Mama, Papa, siblings and a big bunch of friends in their colony. Nobody could miss being coloured by them and of course, they need colour for that.

These days it is easy to buy colours from the market but still some people do take up the task of making colours at home, usually from flowers of tesu and palash. These home made colours, have a special fragrance of love in them.

The other option is to buy gulal which comes in bright shades of pink, magenta, red, yellow and green. 'Abeer' is made of small crystals or paper like chips of mica. This is mixed with the gulal for a rich shine. Mischievous ones, however, go for silver and gold paints on which no colour could be applied.

Whatever be the choice of colour, nobody remains in their original texture at the end of the play. And everybody takes delight looking at the other. Really, the other name of the festival is FUN.

And, it is not just children, but the young and the old alike who take delight in this joyous festival of colours. Seniors too, move in their tolis. Their enthusiasm is at times greater than that of their children as they forget the bars of age and follow their hearts. To youth, holi gives a chance to explore the heights of their enthusiasm as they climb the human pyramids to break the pot of buttermilk and to express their love to their beloved by applying colour.

For, Holi knows no bars, everybody feels it is their right to enjoy and enjoy they do. Songs, dance, drinks, food everything goes in excess when it is time for Holi. It can be said, "Life turns Colourful" when it is time for Holi.

Please go through this For more....

I am dreaming of playing with colors and gulal,
It is the Holi celebration after all.
I can't play inside my home, the carpets will get tainted,
I cant' play it in the yard, the grass and outer walls will get painted.
I thought I would go to the temple,
and enjoy the traditional Holi festivities,
Once again I am banned from playing with colors inside the temple,
I can't play the drums and sing "Holi hai" outside, as the neighbors don't like the noise.
Little disappointed, I head for the community centre,
they have the Holi celebration in the evening,
The kids perform and remind me of my cultural heritage,
I hear all the nice Holi songs and watch dances,
I enjoy Puas(sweets) and Goat meat curry as a special Holi treat,
but I still miss the colors and Gulal on my face.

Please go through this for more fun..

Solve you queries here

Don't go anywhere else.
If you have any query plz add it to..

Long Time Lost

Long Time Lost is a free "service" (more so it is a software app written by someone who had some spare time, good programmer friends, a little bit of creativity and a lot of coffee) that allows you to create a "search" for someone you lost touch with. That "search" is then indexed by Google (and other search engines) and then when that person you are looking for....

Link Popularity - Quality Link Building Tips

Improve your link popularity

Link popularity refers to the number of websites that are linking to you. Link popularity now has the highest ranking value for website in a search engine. A good link popularity can dramatically increase your Website traffic and even your rankings.

Now, link popularity is favored by most of the search engines including major search engines like Google and MSN and always remember you can't compare quantity with quality. Getting a high number of links is not important what really is important is the quality of links you are getting because now search engines algorithm have became even more complex and they can identify what's quality and what's not.

Successful link building tips

  1. Links from Quality Sites
    Getting links from quality sites matters more than getting a quantity of links. Search engines will give your site more value if it gets links from sites that offer quality content and the sites that rank high in their index.
  2. Links from Relevant Sites
    Search engines will only give you importance if the links are coming from relevant and related sites. Suppose that your website is related to the "Real Estate" then a link from a web hosting site will not do any good to you. You may get links from the sites that related to "Real Estate".
  3. Quantity and Quality
    Now, when you are in a very high competitive market place then quantity and quality both will matter to you. If you are in the most competitive fields such as web hosting then getting a huge quantity of links from high quality sites is important for your website.
  4. Whom to Link
    Do not request link exchanges from sites that are unrelated to your website. For example, if you have a web design website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.
  5. Make sure you are ready
    Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".
  6. Text in Links
    Try to use your most important keywords or phrases in the link text. Links from related and quality sites to your site with your important keywords can really do a lot of good to your rankings. Rather than using your domain name in your links use your keywords. As an example if your domain name is asbc.com then rather than having Link with text ASBC use your important keywords there.
  7. Approving Link Exchanges
    Before approving a link exchange be sure that they don't link to more than 30 websites from the same page where your link will be posted and their links page must not be more than 2 clicks away from their home page. Visit our terms and conditions page to see an example.
  8. Organizing Links
    It is best to categorize your link partners. You may split your link exchange pages into different categories. For example, say that you have a seo website then categorize your links like seo, website promotion etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request and even your visitor will not want to visit it.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website. I will advice you to dedicate 2-3 hours a week specially for link building tasks.

Vista Divine Inc. - The Search Engine Optimization Company a search engine optimization firm in India providing high quality seo services worldwide. Also providing free search engine optimization tips and tutorials to beginners.