Google ranking tips from a Google’s Matt Cutts

Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements:

Paid links:

Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.

Outbound links:

Matt Cutts said that links to other websites are good for users, and therefore good for search engines.

The impact of spammy domains that are owned by the same person:

Matt Cutts indicated that a webmaster who owns many spammy websites might get trouble with his other websites.

Google's supplemental index:

Pages in Google's supplemental results are parsed differently than pages in the regular index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit differently for supplemental pages. He didn't reveal details.

Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has hundreds of his own pages in the supplemental index.

Catalog pages and online store search result pages:

Google tries to avoid online store result pages in its own result pages. If an online store search result page looks like search results that are available anywhere else, then Google doesn't like the page. It's much better if it has unique content.
Category pages in online shops work better according to Matt Cutts. However, a product should only be listed in the best-applicable category instead of being listed in 30 different locations.

Matt Cutts recommended to analyze the web pages that currently have high rankings because webmasters can learn from them.

Effective Ways to Promote Your Website For Free Online

After creating a website, promotion of the website is obviously the next step. Here I am going to
suggest some points by that you can effectively promote your website online free of cost totally free.

1. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

2. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

5. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

I think above points will be useful for you. Please feel free to share your comments....