Top 5 Tips to avoid Google Ban

It is common problem among website owners that sometimes their website dropped from Google index and they do not find their website entering the target keywords in the search box . The reason is simple, that website doesn’t follow ethical SEO Tips for optimizing website for Google. It happened to one of my friend’s sites in past. Through that experience I learned a lot about Google’s algorithm of indexing or ranking a website and giving it higher priority for targeted keywords. Like all if you want to avoid google ban for your site than you must follow the tips given below:

1. Make your site Accessible. This means that your site must have very good uptime. Always use reliable hosting service with good uptime (no less than 99%) and fast response time. Also ad a Robots.txt file in your root url. Your website may be drod by google SERPs if Googlebot comes to your site and cannot access it.

2. Add only unique and relevant content to your website. Add only unique content to your website. It must be informative and interesting to your visitors and relevant to your website theme. Write content for real humans and not for search engines. If you add a duplicate content on your site, copied from somewhere else, there will be more chances to be excluded from Google’s index.
3. Avoid spam to promote your website. Avoid spam as this mistake may causes of ban your website from Google index. In this way never use doorways, hidden text, auto-generated page, keyword stuffing, cloaking or any other type of unethical techniques.
4. Building link popularity for your website. Quality matters a lot and not every inbound link is always good. Take care of websites linking to you. Avoid to participate in link farms or FFA pages. Try to get links from related theme websites only. Avoid spamming forums, guest books, blogs or comments. Outgoing links are also very important. Pay attention on what sites do you link from your website. Avoid link to sites that use spam techniques, because this may harm your site and your site may be banned from Google.
5. Add A Sitemap. Provide a way for Googlebot to index the whole pages of your website. Create sitemap and link it to all pages of your website as sitemap helps Googlebot to easily access your all web pages. If you are using JavaScript or Flash links - duplicate them with plain text.

I think above tips will be useful to you all and by using these tips your site will never be banned from google....if you have any suggestion or comment fell free to share with me.....

Google ranking tips from a Google’s Matt Cutts

Last week, Google's Matt Cutts had a Q&A on the SearchMarketingExpo in Seattle. Here's a summary of the most important statements:

Paid links:

Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.

Outbound links:

Matt Cutts said that links to other websites are good for users, and therefore good for search engines.

The impact of spammy domains that are owned by the same person:

Matt Cutts indicated that a webmaster who owns many spammy websites might get trouble with his other websites.

Google's supplemental index:

Pages in Google's supplemental results are parsed differently than pages in the regular index. Pages from the supplemental results can get into the main index. According to Matt Cutts, phrase relationships are handled a bit differently for supplemental pages. He didn't reveal details.

Webmasters shouldn't be worried if they have pages in the supplemental index. Matt Cutts has hundreds of his own pages in the supplemental index.

Catalog pages and online store search result pages:

Google tries to avoid online store result pages in its own result pages. If an online store search result page looks like search results that are available anywhere else, then Google doesn't like the page. It's much better if it has unique content.
Category pages in online shops work better according to Matt Cutts. However, a product should only be listed in the best-applicable category instead of being listed in 30 different locations.

Matt Cutts recommended to analyze the web pages that currently have high rankings because webmasters can learn from them.

Effective Ways to Promote Your Website For Free Online

After creating a website, promotion of the website is obviously the next step. Here I am going to
suggest some points by that you can effectively promote your website online free of cost totally free.

1. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

2. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

5. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

I think above points will be useful for you. Please feel free to share your comments....

WEB PAGE ELEMENTS : lead to high Google rankings?

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Recently Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and Page Rank.

As per analysis following web page elements lead to high Google rankings?

• Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.
• Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
• Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.
• Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
• Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
• The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
• It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Important Factors To Consider About Search Engine Spiders/ Robots

What does Search Engines See on your website

Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques. Understanding the basic structure of how search engines index and retrieve documents is paramount to Search Engine Optimization success.

Important Factors To Consider About Search Engine Spiders/ Robots

'Spiders' are used by search engines to locate, index, rank, and list their findings. Here's a few things to keep in mind about them:

• Most indexing spiders can only read text

• Depending on the format, they have great difficulty with dynamic, asp, Cold Fusion, Flash, multiple redirects, tables and code such as Java Script. If it's not text based or they can't access the text, spiders won't see it

• They determine ranking based on where you place your prime "keyword phrases", i.e. the terms used to conduct a search

• They take into consideration criteria such as keyword frequency, prominence, weight and proximity, plus keyword placement within the HTML

• They like "content rich" or thematic text (sufficient enough to support the primary keyword phrase) about your products/ services and use this to determine how relevant the page is to a searcher's request

Search Engine Friendly Websites

Search Engine Optimization involves making websites friendly to 'what the spiders see.' There are many factors to consider when optimizing a website, some of which are:

• Head, title, and meta tags (include descriptions, keywords, and copyright info)

• Incorporating body text that supports targeted keywords

• Converting dynamic web pages (asp, jsp) to allow for reading by search engine robots/ spiders

• Reducing source code without compromising website functionality

• Improving/ fixing html code, and broken links and tags

• Ensuring sufficient keyword concentration and placement on a page

• Rewriting or copywriting to ensure the content supports the keyword phrases

Other variables include when and where customers/ visitors should enter your website and what is the best way to present them with the information they seek .

Search Engine Optimization is a very important component of Internet Marketing and is instrumental in the success of a website. Make sure that you find experienced Website Promotion/ Search Engine Optimization professionals to do the work for you. Their knowledge and understanding should be able to get into the top-20 rankings with the major search engines.

Pros and Cons of SEO & PPC

Among a lot of people there's always different opinion to promote or markt their online business. Often people go for PPC because they want early results to get but some believe on SEO however it requires lot of patience and hard work.

SEO and PPC both have their own benefits.

Here we discuss about what are the similarities, advantages and drawbacks or you can say "PROS and CONS" of Search Engine Optimization(SEO) and Pay Per Click(PPC) advertising..

SIMILARITY: PPC and SEO

Both SEO and PPC provide targeted and motivated visitors… people who are actively searching for products or services you offer.
Both help to maximize a website’s exposure on the Internet. Also Enhance corporate sales and marketing efforts… leading to improved profits.

Both are good and effective for brand awareness, revenue generation and lead prospecting.

Both are capable enough to turn a website from being a business expense to a business asset.

In their simplest and purest forms; SEO is about optimizing and lucking into rankings… PPC is about controlling and paying for rankings

PROS & CONS: SEARCH ENGINE OPTIMIZATION(SEO)

SEO Pros:

Traffic through organic search engine results is almost free if the up-front work has been done.
Long-term costs can be lower than PPC.

After optimizing your website you can use your money for different things and the optimized site will still run.

Good ROI and is relatively inexpensive when compared to other forms of advertising… both online and offline.

A larger number of visitors and search result clickers is not a problem.

People trust SEO rankings more than PPC rankings… more than twice as many people will click on an organic listing than a PPC listing.

SEO Cons:

Not guaranteed results… be very wary of hardly any company that guarantees top rankings.

Time consuming, higher start-up costs and longer timeframe… approx. 3-6 months to start seeing results.

Rankings are not stable… top rankings can come and go based on various of factors that are beyond your control.

Requires on-going maintenance to ensure website remains relevant to search engine algorithm changes.

Many changes may have to be made to the site itself to make it search engine friendly.

Changes may have to be made to the Web Host server(s).

Good SEO costs money… you get what you pay for.

Geographic targeting is more difficult than with PPC.

To the search engines, ‘content is king’… websites need to have good, unique content.

Content written to target keywords isn’t usually the most compelling or the easiest to read from a human perspective.

You may not know whether your SEO company is using ethical or unethical techniques… unless they are certified.

Competition is fierce and some companies use unethical practices to attain top rankings.

Un-doing what is already done can be difficult… especially if your site has already been penalized in the past.

Some keywords are just too competitive to be even worth going after… unless you have a large budget.

PROS & CONS: PAY PER CLICK(PPC)

PPC Pros:

Instant results… top rankings can be achieved in a matter of hours or days --not months.

Very little website changes required.

You can target as many keywords as you want.

Control… you can control/ change almost all aspects of the campaign.

Costs are only incurred when someone clicks on your ad.

Results can be tracked and measured precisely… improving ROI.

Permits geographic targeting… pick your country, region, state, city, or town.

Permits running of ads at different times… 24x7, morning, afternoon, evening, night.

Will direct users to the exact page on your site you want them to visit.

Allows for testing of landing pages and conversion rates.

Immediacy… get instantaneous, real-time feedback on changes/ adjustments.

Perfect for time limited offers such as holiday sales

Ideal way to ‘test’ whether online marketing is right for your business.

Must rank for a particular keyword? If you have the budget, you can rank for it.

PPC Cons:

Rankings disappear as soon as you stop paying.

Can be expensive in the long term.

Be wary of ‘bidding wars’… costs can quickly spiral out of control.

Susceptible to ‘click fraud’… people/ competitors clicking on your ads to drive up costs.

Keywords are initially reviewed and approved/ disapproved by the search engines.

The cost for keywords is going up.

Search engines don’t care how much you value a keyword… if it doesn’t generate enough traffic, they will disable it.

Your rankings can be affected by the number of ‘click-throughs’ your ad generates… so even though you ‘bid’ for the number two position, someone else may get that spot.

Rankings are viewed by people as being a form of ‘advertising’… some users consider this a plus, others a negative.

Most people prefer to click on‘natural/ organic’ (i.e. SEO) results rather than PPC ads.

An edited article from http://www.seo-promotioninc.com/seo-resources/printerview.asp?id=170 To read more visit To learn more visit http://www.1stonthelist.ca/

What's really good for your business SEO or PPC

From Fortune 500 corporations to sole proprietorships, more and more companies are starting to realize the power of the Internet for brand awareness, client retention, lead prospecting, and revenue generation.

This has lead to huge interest in, and demand for, the two most-effective SEM strategies:
Pay Per Click (PPC) and Search Engine Optimization (SEO).

PPC is the process of bringing visitors to a website by paying a ‘click-through’ fee for each click. This is accomplished by ‘bidding’ on keywords that are relevant to the business. Results are usually displayed in the ‘sponsored’ or ‘featured’ areas with the highest bidder getting the number one ranking.

SEO is the process of making a website more search engine ‘friendly’ to help it rank higher. Improvements are made to the site content, internal and external linking structure, server configuration, and Meta Tags. Search engine ‘spiders’ visit the site and attempt to classify what it is about. When a search is conducted, the website is compared to other websites for relevancy to the topic being searched for. Results are displayed in the ‘natural’ or ‘organic’ areas in order of most-to-least relevant.

Which one is best? That depends entirely on your business requirements and budget constraints. Don’t let anyone tell you that one is better than the other… they both have their advantages and disadvantages and each is geared towards meeting certain needs and wants.

just have a little patience for more info about pros n cons of seo and ppc...
i will describe it in my coming article...keep reading and enjoy....n plz send your comments to me.

Google SEO SEO Updates SEO Tips and Strategies