WEB PAGE ELEMENTS : lead to high Google rankings?

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Recently Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and Page Rank.

As per analysis following web page elements lead to high Google rankings?

• Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.
• Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
• Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.
• Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
• Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
• The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
• It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Important Factors To Consider About Search Engine Spiders/ Robots

What does Search Engines See on your website

Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques. Understanding the basic structure of how search engines index and retrieve documents is paramount to Search Engine Optimization success.

Important Factors To Consider About Search Engine Spiders/ Robots

'Spiders' are used by search engines to locate, index, rank, and list their findings. Here's a few things to keep in mind about them:

• Most indexing spiders can only read text

• Depending on the format, they have great difficulty with dynamic, asp, Cold Fusion, Flash, multiple redirects, tables and code such as Java Script. If it's not text based or they can't access the text, spiders won't see it

• They determine ranking based on where you place your prime "keyword phrases", i.e. the terms used to conduct a search

• They take into consideration criteria such as keyword frequency, prominence, weight and proximity, plus keyword placement within the HTML

• They like "content rich" or thematic text (sufficient enough to support the primary keyword phrase) about your products/ services and use this to determine how relevant the page is to a searcher's request

Search Engine Friendly Websites

Search Engine Optimization involves making websites friendly to 'what the spiders see.' There are many factors to consider when optimizing a website, some of which are:

• Head, title, and meta tags (include descriptions, keywords, and copyright info)

• Incorporating body text that supports targeted keywords

• Converting dynamic web pages (asp, jsp) to allow for reading by search engine robots/ spiders

• Reducing source code without compromising website functionality

• Improving/ fixing html code, and broken links and tags

• Ensuring sufficient keyword concentration and placement on a page

• Rewriting or copywriting to ensure the content supports the keyword phrases

Other variables include when and where customers/ visitors should enter your website and what is the best way to present them with the information they seek .

Search Engine Optimization is a very important component of Internet Marketing and is instrumental in the success of a website. Make sure that you find experienced Website Promotion/ Search Engine Optimization professionals to do the work for you. Their knowledge and understanding should be able to get into the top-20 rankings with the major search engines.

Pros and Cons of SEO & PPC

Among a lot of people there's always different opinion to promote or markt their online business. Often people go for PPC because they want early results to get but some believe on SEO however it requires lot of patience and hard work.

SEO and PPC both have their own benefits.

Here we discuss about what are the similarities, advantages and drawbacks or you can say "PROS and CONS" of Search Engine Optimization(SEO) and Pay Per Click(PPC) advertising..

SIMILARITY: PPC and SEO

Both SEO and PPC provide targeted and motivated visitors… people who are actively searching for products or services you offer.
Both help to maximize a website’s exposure on the Internet. Also Enhance corporate sales and marketing efforts… leading to improved profits.

Both are good and effective for brand awareness, revenue generation and lead prospecting.

Both are capable enough to turn a website from being a business expense to a business asset.

In their simplest and purest forms; SEO is about optimizing and lucking into rankings… PPC is about controlling and paying for rankings

PROS & CONS: SEARCH ENGINE OPTIMIZATION(SEO)

SEO Pros:

Traffic through organic search engine results is almost free if the up-front work has been done.
Long-term costs can be lower than PPC.

After optimizing your website you can use your money for different things and the optimized site will still run.

Good ROI and is relatively inexpensive when compared to other forms of advertising… both online and offline.

A larger number of visitors and search result clickers is not a problem.

People trust SEO rankings more than PPC rankings… more than twice as many people will click on an organic listing than a PPC listing.

SEO Cons:

Not guaranteed results… be very wary of hardly any company that guarantees top rankings.

Time consuming, higher start-up costs and longer timeframe… approx. 3-6 months to start seeing results.

Rankings are not stable… top rankings can come and go based on various of factors that are beyond your control.

Requires on-going maintenance to ensure website remains relevant to search engine algorithm changes.

Many changes may have to be made to the site itself to make it search engine friendly.

Changes may have to be made to the Web Host server(s).

Good SEO costs money… you get what you pay for.

Geographic targeting is more difficult than with PPC.

To the search engines, ‘content is king’… websites need to have good, unique content.

Content written to target keywords isn’t usually the most compelling or the easiest to read from a human perspective.

You may not know whether your SEO company is using ethical or unethical techniques… unless they are certified.

Competition is fierce and some companies use unethical practices to attain top rankings.

Un-doing what is already done can be difficult… especially if your site has already been penalized in the past.

Some keywords are just too competitive to be even worth going after… unless you have a large budget.

PROS & CONS: PAY PER CLICK(PPC)

PPC Pros:

Instant results… top rankings can be achieved in a matter of hours or days --not months.

Very little website changes required.

You can target as many keywords as you want.

Control… you can control/ change almost all aspects of the campaign.

Costs are only incurred when someone clicks on your ad.

Results can be tracked and measured precisely… improving ROI.

Permits geographic targeting… pick your country, region, state, city, or town.

Permits running of ads at different times… 24x7, morning, afternoon, evening, night.

Will direct users to the exact page on your site you want them to visit.

Allows for testing of landing pages and conversion rates.

Immediacy… get instantaneous, real-time feedback on changes/ adjustments.

Perfect for time limited offers such as holiday sales

Ideal way to ‘test’ whether online marketing is right for your business.

Must rank for a particular keyword? If you have the budget, you can rank for it.

PPC Cons:

Rankings disappear as soon as you stop paying.

Can be expensive in the long term.

Be wary of ‘bidding wars’… costs can quickly spiral out of control.

Susceptible to ‘click fraud’… people/ competitors clicking on your ads to drive up costs.

Keywords are initially reviewed and approved/ disapproved by the search engines.

The cost for keywords is going up.

Search engines don’t care how much you value a keyword… if it doesn’t generate enough traffic, they will disable it.

Your rankings can be affected by the number of ‘click-throughs’ your ad generates… so even though you ‘bid’ for the number two position, someone else may get that spot.

Rankings are viewed by people as being a form of ‘advertising’… some users consider this a plus, others a negative.

Most people prefer to click on‘natural/ organic’ (i.e. SEO) results rather than PPC ads.

An edited article from http://www.seo-promotioninc.com/seo-resources/printerview.asp?id=170 To read more visit To learn more visit http://www.1stonthelist.ca/

What's really good for your business SEO or PPC

From Fortune 500 corporations to sole proprietorships, more and more companies are starting to realize the power of the Internet for brand awareness, client retention, lead prospecting, and revenue generation.

This has lead to huge interest in, and demand for, the two most-effective SEM strategies:
Pay Per Click (PPC) and Search Engine Optimization (SEO).

PPC is the process of bringing visitors to a website by paying a ‘click-through’ fee for each click. This is accomplished by ‘bidding’ on keywords that are relevant to the business. Results are usually displayed in the ‘sponsored’ or ‘featured’ areas with the highest bidder getting the number one ranking.

SEO is the process of making a website more search engine ‘friendly’ to help it rank higher. Improvements are made to the site content, internal and external linking structure, server configuration, and Meta Tags. Search engine ‘spiders’ visit the site and attempt to classify what it is about. When a search is conducted, the website is compared to other websites for relevancy to the topic being searched for. Results are displayed in the ‘natural’ or ‘organic’ areas in order of most-to-least relevant.

Which one is best? That depends entirely on your business requirements and budget constraints. Don’t let anyone tell you that one is better than the other… they both have their advantages and disadvantages and each is geared towards meeting certain needs and wants.

just have a little patience for more info about pros n cons of seo and ppc...
i will describe it in my coming article...keep reading and enjoy....n plz send your comments to me.

Google SEO SEO Updates SEO Tips and Strategies

STRATEGIES TO LINK POPULARITY FOR BRAND NEW WEBSITES'.

Hi to all,
Here I am going to tell about 'STRATEGIES TO LINK POPULARITY FOR BRAND NEW WEBSITES'.

As link popularity is the major factor for success on the Internetand if you have a better link popularity then you will get alot traffic to your web site
by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what
strategy a new site should adopt to boost link popularity. First of all let's expalin the meaning of link, link popularity and link exchange.

1. What is Link and Link Popularity?

The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person go from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.

2. What is Link Popularity?

Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website.

3. What is Link Exchange?

In Link Exchange basically, we exchange links - you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings.

4. What are new site link exchange problems?

For new sites it is quite difficult to get linked with other sites. Even the google takes the site for indexing if it has got few inbound links from other websites. Google says "The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites..."

In one of the reason for site not listed Google has explained:
"If we have not picked up your site and it has been several months, then it is likely that our spiders are not able to find your site. If you increase the links pointing to the page, Google will likely find your site in the future. "

It is clear that your site will not be listed on Google quickly. Search Engines usually takes news sites very fast if you are linked by other popular related web sites. New site will also not get reciprocal link from other sites because of non popularity or 0 PR (Google Page Rank).


Link building strategy for new WEBSITES-

Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.

Get Listed on Free Top Web directory-

Try to get listed on open directory project DMOZ and also submit your site to Yahoo. Be sure to follow their guidelines for listing. The important free directories in addition to dmoz are:

http://www.dmoz.org/
http://dir.yahoo.com/

Get Links for Your Associates

Try to get link from your associated or friends web sites. If you are in business you can get link from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.

Free Site Submission Tools

There are lot free site submit tool are available on the Internet. Use them to get listing as for the new site owner it is difficult to find the important search engines. Be careful and do not submit many time to same search engines as they may consider repetive submission it Spam. Further try to keep away from FFA pages as they are treated as 'link farms' by search engines and listing is penalized.

Join Discussion Forum

The Discussion form is another media to get inbound links. Join the Message Board which is related to the theme of your site and if you are expert in your field you can reply the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.

Email based discussion-

Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.


Reciprocal links request low page rank sites-

The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that there page rank will increase with the time and you will gain.

Link Popularity through Awards-

Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.

Major Industry Associations-

There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.

Signing of Testimonial-
Lot of website ask to write testimonial and also add your URL. Just study the site and write brief genuine testimonials about the website. If you will be able to write good, genuine testimonial you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.

Discount Offer-
You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.

Affiliate program-

Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.

It is always said better beginning is half done. So if new site adopt the above method to increase link popularity they are sure to build good page rank in the beginning and latter on all higher page rank web sites will be ready to exchange link with you and will result into building of solid link popularity for your site. You should not expect results (Increase in search engine ranking) so fast. Wait for at least 3 month till search engines index you all full site pages.

I hope these tips are very useful to all.....
plz add you comments about it.



SEO Tips Latest SEO SEM News Updates PPC, Google Tips

How To Avoid Google Sandbox

By just a little planning you can get your website to the top faster avoiding google sandbox
Here's a tip on how to beat the Google sandbox.

Sorry, this isn't going to help those of you who just launched your new site, but for those who are willing to plan ahead, it will help your next site. Most of you already know that Google initiated a filter last March that essentially dampens the ability for new sites to rank well for popular terms. The filter has been called the "sandbox".

So, how do you get around this? Don't wait until you are ready to launch a new site to launch a new site. If you are even THINKING about a new project, buy the domain NOW. Get it hosted on an inexpensive ISP and write some content for it. 5 - 10 pages will do. Then link to it from your current site (or 2 or 3 if you have them) to get it indexed and to start building PR. Then, add a new page of content every month or so. And submit it to a few directories (the free one's that will take small, unpolished sites - there's lots out there) every month to simulate slow, natural backlink growth.

By the time you are ready to actually launch your new site, you will have an "aged" domain that has been indexed and building link popularity for some time. It will greatly reduce or even eliminate your stay in the sandbox.

What's Google Sandbox and how to avoid it...

In general, brand-new web sites with new domain names need about 6 - 8 months to get top rankings on Google.

The usual process is that Google indexes the new web site, lists it for some less important queries and then the web pages drop from the search engine result pages for several months. Although other search engines work fine, Google doesn't list the web site, sometimes not even for the company name.

If you have a brand-new web site, don't worry about this behavior. You are not doing anything wrong. Google seems to delay the inclusion of new web sites. This phenomenon is called the Google sandbox.

Why does Google delay the inclusion of brand-new web sites?

It seems that Google delays the inclusion of brand-new web sites to encourage webmasters to build content instead of building mini-networks.

Many webmasters try to artificially inflate the link popularity of their web site by creating a network of small web sites with different URLs that all link to each other. Many of these web sites have no purpose other than linking to the main web site.

By delaying the ranking of new web sites, this mini-network strategy doesn't offer a quick jump to the top anymore. The delay might encourage webmasters to focus on the content of their main web site instead of building useless mini sites.

Please go through my next post to know 'How to avoid google sandbox effect'