Anatomy of Google’s search snippets

Google Owns a Search Engine Optimisation Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned.

What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick.

This fact is of course raising some eyebrows in the industry. Google has consistently maintained that there is no way that people can pay for better search engine placement in the organic index, a stance that the company still claims applies despite this recent purchase. In fact, a portion of Google's published guidelines about SEO says, "While Google doesn't have relationships with any SEOs and doesn't offer recommendations..." In another portion, Google says "While Google never sells better ranking in our search results..." However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement. It seems like a pretty black and white issue, but Google would obviously prefer that it was kept delightfully blurry.

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Matt Cutts Confirms Google PageRank Update

Most of people were looking for page rank updation by Google since last week of July this year. This was obvious because generally Google PR updation takes place after every 3-4 months and the last PR update held in April of this month.

In the first week of August people have seen a little fluctuation in PR and number of backlinks of their sites in some places. But this fluctuation was just happened with fewer sites so people were confused about that PR updation has been completed or still have to complete.

Recently last week in October, people again have seen a great fluctuation in PR of their sites and also in their number of backlinks and hope that PR updation has been finished for this time now. and yes people were right as Matt Cutts confirmed Page Rank Update for this time in an email to Search Engine Journal on 29th October.

Matt Cutts emailed Search Engine Journal last night to let us know that in fact, the partial Google ‘Toolbar’ PageRank update which happened last week was a result of Google’s campaign against paid linking and advertisement links which influence PageRank.

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