Saturday, November 17, 2007

Google Owns a Search Engine Optimisation Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned.

What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick.

This fact is of course raising some eyebrows in the industry. Google has consistently maintained that there is no way that people can pay for better search engine placement in the organic index, a stance that the company still claims applies despite this recent purchase. In fact, a portion of Google's published guidelines about SEO says, "While Google doesn't have relationships with any SEOs and doesn't offer recommendations..." In another portion, Google says "While Google never sells better ranking in our search results..." However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement. It seems like a pretty black and white issue, but Google would obviously prefer that it was kept delightfully blurry.

Read more in detail at- Google Owns a Search Engine Optimization Company

Software Development Comapny provides Search Engine Optimisation Company.

Join SEO Forums

8 comments:

Forrest said...

Interesting ... it would really be appropriate for them to close down the company in light of everything.

root123 said...

"However, anyone who hires search engine optimization company Performics is of course now paying Google for better search engine placement."

I think the pay is SEO service charge. And not for readymade indexing and better placement.

Web design and Web development said...

In today’s competitive world the role SEO in online marketing is very important. if a website having a good page Rank the possibility of getting business through internet is more. For that first thing should be design and develop a optimized webpage which will meet the requirements of a search engine search criteria. Include targeted keywords, and then going for SEO would be very useful.

Regards
Sai BPO Services (UK) Ltd.
Web design and Web development company

ntoor said...

Hello.
This post is likeable, and your blog is very interesting. I wuld like to add your blog to my blogroll, if interested for link-exchange please reply back. The address is http://online-webmarketing.blogspot.com/. Best of luck.

My said...

Hi. I admire your skills and knowledge about SEO. I have a Question: How can I increase my Backlinks? Thanks.
________________
icontrol.blogsome.com
mastermind.blogsome.com
serial.blogsome.com
visitsingapore.blogsome.com
visitphilippines.blogsome.com
visitamericas.blogsome.com
visitaustralia.blogsome.com

Profesional SEO said...

A very useful information in this blog.Thanks

shalini said...

Wow, thanks for your great information. I am impressed by reading your article. these points are very useful. this site is looking very nice. thanks for sharing this!!!!!!!!!! :)


Search Engine Optimising

WebsiteTraffic said...

Nice information, I really appreciate the way you presented.Thanks for sharing..

http://www.seotrafficspider.com/directorysubmission.html

Google